Activate Talent is hiring: 43288816232 - Media Buyer (Google + Meta) in Lancaste

Media Buyer (Google + Meta)

FULL TIME REMOTE

Position: Media Buyer (Google + Meta) Type of contract: Independent contractor Working Hours: M-F

Work from any corner of the world and be a part of the #remoteworkrevolution!

About The Company

The company is a growing healthcare-focused marketing company dedicated to driving patient acquisition through data-driven strategies. We help healthcare providers scale their practices by connecting them with qualified patients through cost-efficient paid media campaigns.

Scope Of The Role

We are seeking a Media Buyer to manage Google and Meta campaigns end-to-end, optimizing performance, improving ROI, and ensuring patient acquisition goals are consistently met. This role will partner closely with internal teams to deliver high-quality results for our healthcare clients.

Duties And Responsibilities:

• Manage and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns.
• Develop, test, and scale lead generation strategies for client acquisition.
• Oversee 2 Google + 2 Meta accounts, ensuring efficiency and ROI.
• Continuously analyze and optimize campaign performance.
• Track and report on KPIs (CPL, CPA, ROAS, lead quality).
• Provide actionable insights and recommendations for improvement.
• Align paid media strategy with overall client goals.
• Advise on budgets, creative testing, and audience segmentation.
• Stay current with platform updates, compliance rules, and healthcare advertising regulations.