Horizon Media is hiring: Media Planner, Paid Social in New York

Job Description Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations at the intersection of people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and analytics across all channels. Horizon Next aims to outperform yesterday and continually push for the next breakthrough idea. We value diverse perspectives and strive for an environment where employees feel welcomed, safe and empowered. We value YOUR voice and unique perspective to create a rewarding culture and experience together. We hire talented people, challenge them, and give them opportunities to grow. What You’ll Do Campaign Management & Execution – 45% Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations Manage buys from setup to keyword selection, through targeting buckets, optimization, and pacing/reporting Determine setup, including testing methodologies, reporting requirements, and optimization requirements for full impact and efficiency of each campaign Lead monitoring and reporting of campaign performance and proactively communicate issues to internal team and client when necessary Oversee trafficking and site tagging, ensure sites are enabled and functioning properly, QA all pixels Issue specs documents and ensure all materials are received from creative agency Work alongside Digital team on post-campaign reconciliation and billing Social Media Strategy – 10% Develop strategic social plans in tandem with the Digital & Business Solutions teams Integrate social insights into planning processes, combining data, research, and analytics into recommendations Collaborate with other Horizon Next teams towards 360 partnerships and extensions Participate in team brainstorms for plan development Monitor trends, tools, opportunities in paid social media Create and present media-specific documents such as media plans, objectives and strategies decks Reporting & Analysis – 30% Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives Provide active input on optimization strategies and communicate challenges and opportunities to internal teams and clients Use data during and after campaigns to draw conclusions about clients’ business goals Parse large datasets for critical thinking and actionable insights Collaborate with Horizon Next Analytics & BI teams to standardize data across accounts Provide data for dashboards/Excel trackers as needed, ensuring accuracy Relationship Management – 10% Ensure collaboration with key partners during planning, including Partners, Creative Agencies and Business Solutions Identify problems with Supervisor and recommend solutions Keep Supervisor updated on deliverables Engage with other Horizon Next departments (e.g., Business Solutions, Traffic, Operations) Apply knowledge of client business and industry to enhance relationships Mentorship – 5% Contribute to junior team member development (train Assistant Planners, onboard new Planners) Who You Are A strong writer and presenter A data-powered strategist An independent worker with strong time management and organization skills A problem solver with foresight and creative solutions Detail oriented with commitment to follow through Nimble and flexible in a fast-paced environment A strong team player who willing to roll up your sleeves Interested in the social landscape and eager to innovate and keep up with trends A supporter of and advocate for diversity, equity and inclusion Preferred Skills & Experience 1+ years of paid social media experience Basic knowledge of advanced analytics and performance media Familiarity with marketing principles, analytics and concepts Strong Microsoft Excel and PowerPoint skills Experience buying ads on Facebook and Instagram is crucial; additional platforms preferred Certificates, Licenses and Registrations This role does not require certificates, licenses or registrations Physical Activity and Work Environment This role does not require any physical activity The statements herein describe the general nature and level of work and are not exhaustive or a contract of employment and are subject to change at the employer’s discretion. #LI-LT1 #LI-Hybrid #HN Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary Range $64,350.00 - $85,000.00 A successful applicant’s actual base salary may vary based on factors such as individual skill sets, experience, training, education, licensure/certifications, and qualifications for the role. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health resources, pet insurance, childcare resources, identity theft protection, fertility assistance programs, and fitness reimbursement. #J-18808-Ljbffr