Media Buyer - 43514110871 Job at Activate Talent in Grand Rapids

Media Buyer

We're helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.

Responsibilities:

• Negotiate and buy advertising space across multiple channelssocial media, programmatic, search, and traditional outletsto maximize ROI.
• Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
• Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time.
• Bridge clinical/educational insight with marketing strategiesensuring media placements accurately reflect product science and patient education goals.
• Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
• Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.