Activate Talent

Activate Talent is hiring: 43491456609 - Media Buyer 3 in New Haven

Activate Talent, New Haven, CT, US, 06511

Media Buyer 3

We're seeking a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.

Key responsibilities include:

Negotiating and buying advertising space across multiple channelssocial media, programmatic, search, and traditional outletsto maximize ROI.
Designing and implementing media plans aligned with clinical messaging, product education, and health outcomes.
Monitoring campaigns continuously; analyzing metrics like CPA, ROAS, CTR, conversions, and optimizing in real time.
Bridging clinical/educational insight with marketing strategiesensuring media placements accurately reflect product science and patient education goals.
Coordinating with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
Using data and research to inform media decisions; applying A/B testing, segmentation, and reporting to refine targeting and creative execution.

In Summary: Media Buyer will craft, execute, and optimize media strategies across traditional and digital channels . Role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards . En Español: Comprador de Medios 3Buscamos un comprador de medios con visión de futuro para elaborar, ejecutar y optimizar estrategias mediáticas a través de canales tradicionales y digitales.Este papel es ideal para alguien con antecedentes profesionales o académicos en salud, clínica o educativa, armado con rigor analítico, agilidad creativa y profundo respeto por los estándares clínicos.Las responsabilidades clave incluyen: Negociar y comprar espacio publicitario en múltiples canalesmedios sociales, programáticos, búsqueda y plataformas tradicionales para maximizar el ROI.Diseñar e implementar planes multimedia alineados con la mensajería clínica, educación del producto y resultados sanitarios.Monitorear continuamente las campañas; analizar métricas como CPA, ROAS, pruebas CTR, y optimización en tiempo real.Conducir las normas de marketing/educación permite que los equipos de investigación se ajusten adecuadamente a las políticas de mercadotecnia con datos reales y mejorar su cumplimiento.