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Hyatt Hotels

Area Marketing Manager - West Coast

Hyatt Hotels, San Francisco, California, United States

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Position Overview: Area Marketing Managers support the Director of Marketing in executing marketing initiatives across a portfolio of hotels. This role translates strategy into execution, managing day-to-day marketing activities across digital, social, PR, and local channels. The ideal candidate is a proactive, detail-oriented marketer with strong communication skills and a passion for hospitality.

Key Responsibilities:

Execute the annual marketing calendar across multiple hotels, ensuring timely rollout of offer campaigns, promotions, and creative assets

Support the Director of Marketing with the implementation of brand campaigns, partnerships, and seasonal initiatives at each property

Own hotel digital marketing channels, including websites, social media platforms, email communications, and online listings

Create, publish, and maintain digital content that reflects each property's brand voice and guest experience

Meet with local commercial teams (Sales and Revenue Management) to ensure marketing efforts support revenue goals and build tactical plans to address performance issues

Support sales teams with collateral needs and group promotions

Collaborate with General Managers and property teams to develop promotions for events and local activations

Track and communicate project updates to internal stakeholders using collaboration and project management tools

Join agency calls and ensure timely delivery of assets and information to agency partners

Coordinate logistics for photoshoots, influencer stays, media visits, and partnerships, including reservations and on-property support

Ensure all creative assets, messaging, and hotel communications align with brand standards and corporate guidelines

Monitor marketing and digital channel performance, analyzing key metrics and providing insights and recommendations for improvement to the Director of Marketing

Assist with invoices and budget tracking

Support projects as assigned, including implementing new systems, hotel relaunches, and special initiatives

Qualifications:

3-5 years of hospitality marketing experience

Proven experience managing digital channels and content creation

Strong organizational and project management skills; adept at using collaboration tools (e.g., Asana, Teams); ability to prioritize competing tasks based on business impact

Excellent communication and judgement

Familiarity with agency workflows, media coordination, and hospitality brand standards

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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