Activate Talent is hiring: 51020411055 - Meta Media Buyer in El Paso

Meta Media Buyer

NJRams.com is a fast-growing digital brand delivering engaging content and high-performance marketing experiences for sports fans nationwide. As we expand our digital footprint, we're seeking a seasoned Meta Media Buyer with deep experience running performance-driven campaigns for Consumer Packaged Goods (CPG)especially food and beverage brands.

The Expert Meta Media Buyer will own the planning, execution, optimization, and scaling of Meta (Facebook/Instagram) ad campaigns. You will leverage your CPG expertise, audience insights, and testing frameworks to drive measurable growth, improve ROAS, and support brand-building initiatives across high-volume paid social programs.

Key Responsibilities:

• Plan, launch, and scale Meta campaigns across Facebook and Instagram with a focus on CPG food & beverage products.
• Develop full-funnel paid social strategies (awareness, consideration, conversion) tailored to CPG consumer behavior.
• Conduct deep audience research, segmentation, and competitor analysis to identify high-performing cohorts.
• Continuously optimize campaigns through structured testingcreative, copy, placements, audiences, and bidding strategies.
• Work closely with the creative team to guide ad concepts, angles, hooks, and iterations based on performance data.
• Manage budgets, pacing, and performance metrics to ensure efficient spend and maximum ROI.
• Monitor analytics, build performance dashboards, and deliver actionable insights to internal stakeholders.
• Stay ahead of Meta platform updates, CPG category trends, and changes in consumer habits to keep campaigns competitive.