Activate Talent is hiring: 41953532555- Media Buyer in Winston Salem

Media Buyer Social & Emerging Platforms

Location: Remote (Must be available to work PST hours)

About the client

We are a fast-growing, female-founded shapewear and apparel brand redefining performance apparel for women. We focus on innovation, fit, and confidencecreating products that not only look incredible but perform exceptionally. We're seeking a skilled Media Buyer with expertise in Snapchat, TikTok, Pinterest, and Rok'd to expand our reach and maximize ROI through strategic, data-driven campaigns.

Position overview

You'll be responsible for planning, launching, optimizing, and analyzing paid media campaigns across Snapchat, TikTok, Pinterest, and Rok'd. This role demands a creative yet highly analytical marketer who knows how to scale while protecting profitability. You'll partner closely with growth, creative, and analytics teams to craft compelling ad strategies, manage budgets, and continually improve performance.

Key responsibilities

Campaign Strategy & Execution

• Plan, build, and launch campaigns across Snapchat, TikTok, Pinterest, and Rok'd.
• Identify audience segments, creative concepts, and targeting strategies that drive results.
• Stay ahead of platform algorithm changes, new ad formats, and best practices.

Optimization & Analysis

• Monitor daily performance and adjust in real time to improve ROAS.
• Run A/B tests on creatives, copy, and targeting to identify winners.
• Translate data insights into actionable optimizations.

Budget Management

• Allocate spend effectively across channels to hit KPIs.
• Forecast spending and ensure budget pacing aligns with monthly goals.

Cross-Functional Collaboration

• Partner with creative teams to produce platform-optimized ads.
• Work with growth marketing on integrated campaign strategies.
• Share learnings to improve overall marketing performance.