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Montane Ltd

Digital & CRM Executive

Montane Ltd, Northumberland, New York, United States

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For over 30 years Montane has become famous for its innovative, lightweight, breathable clothing and equipment for endurance sports and outdoor activities in extreme environments. Montane specialises in creating technical outdoor clothing, backpacks and accessories, where design and performance are of the highest quality. We have a friendly, dynamic, and ambitious team motivated by a love of the outdoors and with a passion for producing exceptional products. Based in the North East of England. We are represented in many territories around the world and have a head office in Northumberland, a showroom in the Lake District and a showroom in Munich.

About the Role We are looking for someone with a passion for digital communication, and a knack for driving results through compelling, engaging email campaigns. The ideal candidate will play a vital role in developing, executing and analysing our email marketing initiatives to engage and grow our audience, and nurture prospective consumers to build strong brand loyalty.

Responsibilities

Oversee day‑to‑day execution of marketing campaigns in line with the Marketing and D2C commercial calendar

Support the planning and delivery of automated customer journeys including our welcome, abandoned basket and sunset flows

Work with the wider D2C team to segment audiences and deliver personalised emails and retention programmes.

Monitor CRM performance, providing insights and recommendations to improve engagement and retention.

Assist Digital & Ecommerce Manager in optimising the D2C website to enhance user experience, conversions, and repeat purchases.

Track and report on KPIs across digital campaigns, ensuring activities align with sales and growth targets.

Collaborate with cross‑functional teams (sales, product, customer service) to ensure seamless customer journeys.

Stay updated on digital trends and emerging CRM tools to drive innovation within the department.

Skills and Experience

At least 2–3 years’ experience in a digital marketing, CRM, or e‑commerce role (wholesale or retail background a plus).

Confident in CRM and email marketing platforms, and CMS (e.g. Shopify, Klaviyo, or similar).

Strong analytical skills with the ability to interpret data and provide actionable insights.

Experience with digital reporting channels is desirable.

Understanding of D2C strategies and customer lifecycle management.

Knowledge of outdoor performance wear products and consumer behaviour; personal interest or experience in outdoor sports/activities is an advantage.

Excellent communication and organisational skills, with strong attention to detail.

A proactive mindset with the ability to manage multiple projects simultaneously.

Team player, taking part and working as a team to deliver the best results.

A willingness to listen to feedback and learn new skills to create the best customer service experience of the brand.

Our Values ALL IN

No half measures

>>Passion, commitment, a collective belief that it can be done.

PURSUE PERFECTION

Deliver beyond expectations

PRESENCE NOT NOISE

Prioritise the things that matter

>Add value, create clarity, build trust.

THINK LONG TERM

Considered, responsible choices

>Build our brand, protect our playground.

Friendly and Supportive Team

Health Cash Plan

Mental Health and Wellbeing Support

Cycle Scheme

25 Days Holiday Plus Bank Holidays, Increasing with Length of Service

Holiday Carry Over Days

Core Hours and Flexible Start and Finish Times

Work From Home Days

Generous Discounts on a Wide Range of Products and Brands

The outdoors is everyone’s playground

At Montane we are ‘All In’, we are passionate about encouraging diversity, inclusion, and equal opportunities. Everyone has a part to play, and each person contributes to our success. The diverse backgrounds, experience and commitment of our team members enables us to keep innovating and pushing boundaries through our brand and product.

Location:

Northumberland. Salary:

Competitive, dependent on experience. Contract:

Permanent, Full Time

Please Note:

If a good volume of suitable applicants is received, this vacancy might close before the date advertised, therefore please apply as soon as possible if you are interested in the role.

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