DTC Channel Activation Lead – Brand House

A leading sports apparel company is seeking a Lead, Channel Activation to drive retail KPIs across its Brand House stores in Lansing, Michigan. This role involves developing and executing seasonal activation plans, collaborating with various teams to deliver an authentic brand experience. The ideal candidate will have extensive retail marketing experience, a strong understanding of KPIs, and proven project management skills. The position follows a hybrid work schedule with some travel required. #J-18808-Ljbffr