ACCESS (MI)
Job Title: Manager, Marketing
Job Status: Full-time
Job Summary:
Under general supervision the Manager of Marketing will lead marketing efforts for the organization. This role involves a blend of strategic planning, team leadership, market research, and creative execution and plays a pivotal role in bridging the gap between the organization’s offerings and its target audience. This role will drive awareness and engagement for departmental key areas of focus, and other key elements needed. The Manager of Marketing will enhance department visibility, highlight organization impact, and build brand cohesion across programs by partnering closely with program leads and serving as a bridge with the ACCESS Marketing & Communications team.
Essential Duties and Responsibilities:
Partner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned department
Develop integrated marketing plans across owned and earned channels that support department
Collaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program's unique needs
Drive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communication
Function as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platforms
Develop brand guidelines and ensure adherence across the organization
Oversee marketing for key department events—including conferences, advocacy days, and community-building activities—ensuring cohesion in messaging and alignment with brand values
Oversee the creation of all marketing materials, leveraging ACCESS resources
Manage third‑party resources and relationships, as needed, to support the department's marketing goals
Collaborate with the design team to create engaging and visually appealing promotional content
Monitor and report on Key Performance Indicators for all initiatives, providing actionable insights that inform future strategies
Collaborate with ACCESS and department teams to identify and cultivate creator and media partnerships that expand awareness of the department's work and impact
Partner with department program leaders and community members to create compelling content that highlights department's mission, achievements, and community impact
Work with organization's social and creative resources to develop content that highlights department's mission, success stories, and contributions to the community
Operate standard office equipment and use required software applications, including Microsoft Office
Perform other duties and responsibilities as assigned
Knowledge, Skills, and Abilities: Knowledge of:
Latest trends and best practices in marketing
Client relationship management
Strong understanding of market research, data analysis, and consumer behavior
Non‑profit, community‑focused, or advocacy work is a strong plus
Familiarity with Arab American communities a plus
Proficiency in Arabic is a plus
Skill in:
Communication and collaboration skills, with the ability to work effectively within a small team
Strong project management and organizational abilities
Creative thinking and problem‑solving skills
Ability to work under pressure and meet tight deadlines
High level of attention to detail and accuracy
Critical thinking and problem resolution
Identifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivate
Ability to:
Take a project from concept through to execution with minimal oversight
Maintain ACCESS brand integrity throughout all work performed
Juggle multiple projects and meet deadlines in a fast‑paced environment
Partner with other functional areas to accomplish objectives
Attention to detail, while maintain a "big picture" orientation
Work independently as well as collaboratively within a team environment
Educational/Previous Experience Requirements:
Minimum Degree Required: Bachelor's degree
Required Disciplines:
Marketing, Communications, Public Relations, or a related field
At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaigns
Any equivalent combination of experience, education and/or training approved by Human Resources
Licenses/Certifications:
Licenses/Certifications Required at Date of Hire: None
Working Conditions: Hours:
Normal business hours, some additional hours may be required
Travel Required:
None generally required; Local, in‑state, national, and international travel, up to 10%.
Working Environment:
Climate controlled office
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Essential Duties and Responsibilities:
Partner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned department
Develop integrated marketing plans across owned and earned channels that support department
Collaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program's unique needs
Drive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communication
Function as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platforms
Develop brand guidelines and ensure adherence across the organization
Oversee marketing for key department events—including conferences, advocacy days, and community-building activities—ensuring cohesion in messaging and alignment with brand values
Oversee the creation of all marketing materials, leveraging ACCESS resources
Manage third‑party resources and relationships, as needed, to support the department's marketing goals
Collaborate with the design team to create engaging and visually appealing promotional content
Monitor and report on Key Performance Indicators for all initiatives, providing actionable insights that inform future strategies
Collaborate with ACCESS and department teams to identify and cultivate creator and media partnerships that expand awareness of the department's work and impact
Partner with department program leaders and community members to create compelling content that highlights department's mission, achievements, and community impact
Work with organization's social and creative resources to develop content that highlights department's mission, success stories, and contributions to the community
Operate standard office equipment and use required software applications, including Microsoft Office
Perform other duties and responsibilities as assigned
Knowledge, Skills, and Abilities: Knowledge of:
Latest trends and best practices in marketing
Client relationship management
Strong understanding of market research, data analysis, and consumer behavior
Non‑profit, community‑focused, or advocacy work is a strong plus
Familiarity with Arab American communities a plus
Proficiency in Arabic is a plus
Skill in:
Communication and collaboration skills, with the ability to work effectively within a small team
Strong project management and organizational abilities
Creative thinking and problem‑solving skills
Ability to work under pressure and meet tight deadlines
High level of attention to detail and accuracy
Critical thinking and problem resolution
Identifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivate
Ability to:
Take a project from concept through to execution with minimal oversight
Maintain ACCESS brand integrity throughout all work performed
Juggle multiple projects and meet deadlines in a fast‑paced environment
Partner with other functional areas to accomplish objectives
Attention to detail, while maintain a "big picture" orientation
Work independently as well as collaboratively within a team environment
Educational/Previous Experience Requirements:
Minimum Degree Required: Bachelor's degree
Required Disciplines:
Marketing, Communications, Public Relations, or a related field
At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaigns
Any equivalent combination of experience, education and/or training approved by Human Resources
Licenses/Certifications:
Licenses/Certifications Required at Date of Hire: None
Working Conditions: Hours:
Normal business hours, some additional hours may be required
Travel Required:
None generally required; Local, in‑state, national, and international travel, up to 10%.
Working Environment:
Climate controlled office
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