DTC Channel Activation Lead – Brand House

A leading sports apparel company is looking for a DTC Channel Activation Lead to drive retail KPIs and manage seasonal Go-to-Market activations. This role demands an experienced professional with a strong grasp of retail marketing, consumer engagement, and project management. The ideal candidate will collaborate with various teams to ensure each in-store activation aligns with strategic objectives, providing an athlete-first experience. The position requires flexibility for travel and ensures a deep understanding of brand storytelling linked to measurable outcomes. #J-18808-Ljbffr