Aspiration Marketing
Join to apply for the
Content Marketer
role at
Aspiration Marketing
3 days ago – be among the first 25 applicants.
Job Type: Part‑time, with the chance to expand to full‑time
Location: Remote (North America)
Req. ID: 1001-202102
Job Description Our team of content marketers possess exceptional storytelling skills and are adept at utilizing AI/technology to convert intricate and technical concepts into compelling and informative content. They deeply understand how to use AI/technology to enhance storytelling and create content that effectively engages prospective leads, drives conversions, and fosters long‑term customer retention.
Responsibilities
Develop an AI/Technology‑focused content strategy that supports marketing campaigns, continually evolving the strategy to best serve the brand.
Create on‑brand, consistent content in style, quality, and tone of voice specific to each buyer persona.
Map out an editorial content calendar and define owners for specific subjects or persona groups.
Role‑model best practices in grammar, messaging, writing, and style.
Integrate content activities with other marketing disciplines, including SEO, social media, and analytics.
Conduct ongoing usability tests to monitor and improve content effectiveness, using data and analytics to inform improvements.
Define and implement standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing.
Leverage market data to develop AI/Technology‑focused content themes/topics and execute a plan to develop assets that support a point of view and educate customers, driving critical behavioral metrics.
Use and improve existing content development tools, such as Google Workspace, HubSpot, and integrated tools, to maximize content creation effectiveness and quality.
Key Activities
Conduct research on AI/Technology‑related trends relevant to project or campaign scope.
Integrate keywords into the content strategy and evaluate their effectiveness.
Understand your audience and their needs to tailor your content accordingly.
Produce captivating and distinctive blog articles, emails, and social media updates that align with campaign goals and reflect the latest trends.
Use resources such as quora.com to identify audience questions and devise content that addresses those queries.
Adapt successful content for use on multiple channels.
Design email campaigns that cater to subscribers who access gated content or opt‑in to receive emails.
Manage and update the content on the company website.
Requirements
BA/BS degree or equivalent work experience.
Past marketing experience preferred.
Excellent communication skills and creativity.
HubSpot Marketing/Inbound certification preferred.
Proficiency in HTML/CSS and Adobe Creative Suite desirable but optional.
More important than the above: you are passionate about writing and storytelling, creating engaging content, and winning people.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr
Content Marketer
role at
Aspiration Marketing
3 days ago – be among the first 25 applicants.
Job Type: Part‑time, with the chance to expand to full‑time
Location: Remote (North America)
Req. ID: 1001-202102
Job Description Our team of content marketers possess exceptional storytelling skills and are adept at utilizing AI/technology to convert intricate and technical concepts into compelling and informative content. They deeply understand how to use AI/technology to enhance storytelling and create content that effectively engages prospective leads, drives conversions, and fosters long‑term customer retention.
Responsibilities
Develop an AI/Technology‑focused content strategy that supports marketing campaigns, continually evolving the strategy to best serve the brand.
Create on‑brand, consistent content in style, quality, and tone of voice specific to each buyer persona.
Map out an editorial content calendar and define owners for specific subjects or persona groups.
Role‑model best practices in grammar, messaging, writing, and style.
Integrate content activities with other marketing disciplines, including SEO, social media, and analytics.
Conduct ongoing usability tests to monitor and improve content effectiveness, using data and analytics to inform improvements.
Define and implement standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing.
Leverage market data to develop AI/Technology‑focused content themes/topics and execute a plan to develop assets that support a point of view and educate customers, driving critical behavioral metrics.
Use and improve existing content development tools, such as Google Workspace, HubSpot, and integrated tools, to maximize content creation effectiveness and quality.
Key Activities
Conduct research on AI/Technology‑related trends relevant to project or campaign scope.
Integrate keywords into the content strategy and evaluate their effectiveness.
Understand your audience and their needs to tailor your content accordingly.
Produce captivating and distinctive blog articles, emails, and social media updates that align with campaign goals and reflect the latest trends.
Use resources such as quora.com to identify audience questions and devise content that addresses those queries.
Adapt successful content for use on multiple channels.
Design email campaigns that cater to subscribers who access gated content or opt‑in to receive emails.
Manage and update the content on the company website.
Requirements
BA/BS degree or equivalent work experience.
Past marketing experience preferred.
Excellent communication skills and creativity.
HubSpot Marketing/Inbound certification preferred.
Proficiency in HTML/CSS and Adobe Creative Suite desirable but optional.
More important than the above: you are passionate about writing and storytelling, creating engaging content, and winning people.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr