Blue Cross and Blue Shield of Vermont
Marketing & Communications Strategist
Blue Cross and Blue Shield of Vermont, Berlin, Connecticut, United States
Marketing & Communications Strategist –
Blue Cross and Blue Shield of Vermont Blue Cross and Blue Shield of Vermont invites qualified candidates to join our Brand and Engagement Strategies team as a Marketing & Communications Strategist. The role supports the development and execution of campaigns that enhance the organization’s brand experience for members, providers, and customers.
Pay Range Base salary:
$78,000 – $83,000 per year . Additional compensation and incentive opportunities will be detailed during the interview process.
Location & Work Arrangement Hybrid workplace based in Berlin, VT: onsite Wednesdays and remote rest of the week. Candidates must reside within the New England/New York area.
Responsibilities
Lead the development of print and digital marketing and communications materials, from concept through completion, and support the production of advertising campaigns.
Employ “big picture” thinking and proven experience to support the strategic, tactical, creative, and operational facets of marketing, communications, and branding.
Work regularly with internal subject matter experts, cross-departmental teams, and external vendors such as designers, photographers, and videographers.
Monitor and recommend ideas to improve the value, quality, and impact of marketing communications materials and the brand experience for our members, providers, and customers.
Qualifications
Bachelor’s degree, preferably in marketing, business, or communications.
Minimum of 5+ years of related experience in marketing communications, preferably for healthcare, health plan, or nonprofit organizations.
Minimum of 5+ years of writing experience for marketing, advertising, communications, or corporate initiatives.
Demonstrated experience in comprehensive project management and the creative development of print and digital materials.
Strong understanding of art direction, print production, list coordination, direct mail processes, digital distribution, and reporting.
Excellent written and oral communication skills, including and beyond copywriting, editing, and presenting.
Excellent people skills, with thorough understanding and use of effective interpersonal communication skills.
Experience with Microsoft Office is required; preferred experience with Adobe programs.
Benefits
Dental coverage (free to employees)
Wellness Program
401(k) with employer match + automatic employer contribution
Life Insurance
Disability Insurance
Combined time off (CTO) – 20 days per year + 9 paid holidays
Tuition Reimbursement
Student Loan Repayment
Dependent Caregiver Benefits
Diversity, Equity, and Inclusion Blue Cross VT is committed to creating an inclusive environment where employees respect, appreciate, and value individual differences. We welcome applicants from all backgrounds and experiences.
Seniority Level Associate
Employment Type Full-time
Industry Insurance
As part of the application, please submit a cover letter, resume, and a recent professional writing sample that demonstrates your communication skills.
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Blue Cross and Blue Shield of Vermont Blue Cross and Blue Shield of Vermont invites qualified candidates to join our Brand and Engagement Strategies team as a Marketing & Communications Strategist. The role supports the development and execution of campaigns that enhance the organization’s brand experience for members, providers, and customers.
Pay Range Base salary:
$78,000 – $83,000 per year . Additional compensation and incentive opportunities will be detailed during the interview process.
Location & Work Arrangement Hybrid workplace based in Berlin, VT: onsite Wednesdays and remote rest of the week. Candidates must reside within the New England/New York area.
Responsibilities
Lead the development of print and digital marketing and communications materials, from concept through completion, and support the production of advertising campaigns.
Employ “big picture” thinking and proven experience to support the strategic, tactical, creative, and operational facets of marketing, communications, and branding.
Work regularly with internal subject matter experts, cross-departmental teams, and external vendors such as designers, photographers, and videographers.
Monitor and recommend ideas to improve the value, quality, and impact of marketing communications materials and the brand experience for our members, providers, and customers.
Qualifications
Bachelor’s degree, preferably in marketing, business, or communications.
Minimum of 5+ years of related experience in marketing communications, preferably for healthcare, health plan, or nonprofit organizations.
Minimum of 5+ years of writing experience for marketing, advertising, communications, or corporate initiatives.
Demonstrated experience in comprehensive project management and the creative development of print and digital materials.
Strong understanding of art direction, print production, list coordination, direct mail processes, digital distribution, and reporting.
Excellent written and oral communication skills, including and beyond copywriting, editing, and presenting.
Excellent people skills, with thorough understanding and use of effective interpersonal communication skills.
Experience with Microsoft Office is required; preferred experience with Adobe programs.
Benefits
Dental coverage (free to employees)
Wellness Program
401(k) with employer match + automatic employer contribution
Life Insurance
Disability Insurance
Combined time off (CTO) – 20 days per year + 9 paid holidays
Tuition Reimbursement
Student Loan Repayment
Dependent Caregiver Benefits
Diversity, Equity, and Inclusion Blue Cross VT is committed to creating an inclusive environment where employees respect, appreciate, and value individual differences. We welcome applicants from all backgrounds and experiences.
Seniority Level Associate
Employment Type Full-time
Industry Insurance
As part of the application, please submit a cover letter, resume, and a recent professional writing sample that demonstrates your communication skills.
#J-18808-Ljbffr