Sportsman’s Guide, Inc.
Sr. E-Commerce Merchandiser Crecera
Sportsman’s Guide, Inc., Minneapolis, Minnesota, United States, 55400
Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse,Play Baseball, and Play Softball, five of America’s leading retailers of outdoor gear, fishing equipment and technology, sporting goods and golf equipment. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, saltstrong.com, tgw.com, and playbaseball.com, and playsoftball.com.
Job Summary
The Sr. E-Commerce Merchandiser is responsible for optimizing the online storefront and customer shopping journey to drive sales and engagement through effective management of product content, visuals, promotions, and data-driven insights across e-commerce sites and email channels. This role serves as a key bridge between merchandising, marketing, UX, and technology teams to create a compelling virtual store with seamless, customer‑focused journeys. Using performance data and trends, the Sr. E-Commerce Merchandiser strategically positions products, coordinates digital campaigns, and improves discoverability to make online shopping intuitive and profitable. This role leads day‑to‑day web merchandising operations while supervising and mentoring a team to ensure best‑in‑class e‑commerce execution.
Key Responsibilities:
Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails
Plan and execute on‑site merchandising strategies across key digital touchpoints including the homepage, category pages, and product detail pages to maximize conversion, revenue, and average order value
Monitor and continually improve site search, navigation, filters, site taxonomy and AI‑driven recommendations
Collaborate with content and UX teams to develop best in class content and site experiences
Utilize analytics tools to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements
Ensure website content is accurate, up to date, and aligned with brand standards
Partner with creative team to ensure consistent storytelling and brand alignment across digital channels
Support SEO best practices in product and category content
Conduct A/B testing and make data‑driven recommendations for site improvements
Identify and fix merchandising issues such as broken links, missing content, or incorrect pricing
Support the development and optimization of a strong online presence for the Sportsman’s Guide membership program through strategic site placement, content updates, and promotional visibility
Supervise, train, and mentor web merchandising staff
Assign priorities, review work, and ensure deadlines and quality standards are met
Establish e‑commerce merchandising best practices and workflows
Participate in hiring, onboarding, and performance evaluations
Required Qualifications:
Bachelor’s degree or equivalent experience
5+ years of e-commerce or web merchandising experience
1+ years of supervisory or team leadership experience
Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
Strong understanding of e-commerce platforms (e.g., Commerce Tools, Shopify, Salesforce Commerce Cloud, Magento, or similar)
Proven ability to use web analytics tools (Google Analytics, Adobe Analytics, or similar)
Excellent organizational, communication, and leadership skills
Preferred Qualifications:
Experience managing large product catalogs
Knowledge of SEO and onsite search optimization
Experience with A/B testing and personalization tools (e.g., Adobe Target, Tealium)
Retail or DTC e-commerce background
Leadership and coaching
Strategic thinking with hands‑on execution
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Job Summary
The Sr. E-Commerce Merchandiser is responsible for optimizing the online storefront and customer shopping journey to drive sales and engagement through effective management of product content, visuals, promotions, and data-driven insights across e-commerce sites and email channels. This role serves as a key bridge between merchandising, marketing, UX, and technology teams to create a compelling virtual store with seamless, customer‑focused journeys. Using performance data and trends, the Sr. E-Commerce Merchandiser strategically positions products, coordinates digital campaigns, and improves discoverability to make online shopping intuitive and profitable. This role leads day‑to‑day web merchandising operations while supervising and mentoring a team to ensure best‑in‑class e‑commerce execution.
Key Responsibilities:
Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails
Plan and execute on‑site merchandising strategies across key digital touchpoints including the homepage, category pages, and product detail pages to maximize conversion, revenue, and average order value
Monitor and continually improve site search, navigation, filters, site taxonomy and AI‑driven recommendations
Collaborate with content and UX teams to develop best in class content and site experiences
Utilize analytics tools to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements
Ensure website content is accurate, up to date, and aligned with brand standards
Partner with creative team to ensure consistent storytelling and brand alignment across digital channels
Support SEO best practices in product and category content
Conduct A/B testing and make data‑driven recommendations for site improvements
Identify and fix merchandising issues such as broken links, missing content, or incorrect pricing
Support the development and optimization of a strong online presence for the Sportsman’s Guide membership program through strategic site placement, content updates, and promotional visibility
Supervise, train, and mentor web merchandising staff
Assign priorities, review work, and ensure deadlines and quality standards are met
Establish e‑commerce merchandising best practices and workflows
Participate in hiring, onboarding, and performance evaluations
Required Qualifications:
Bachelor’s degree or equivalent experience
5+ years of e-commerce or web merchandising experience
1+ years of supervisory or team leadership experience
Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
Strong understanding of e-commerce platforms (e.g., Commerce Tools, Shopify, Salesforce Commerce Cloud, Magento, or similar)
Proven ability to use web analytics tools (Google Analytics, Adobe Analytics, or similar)
Excellent organizational, communication, and leadership skills
Preferred Qualifications:
Experience managing large product catalogs
Knowledge of SEO and onsite search optimization
Experience with A/B testing and personalization tools (e.g., Adobe Target, Tealium)
Retail or DTC e-commerce background
Leadership and coaching
Strategic thinking with hands‑on execution
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr