Addison Group
Marketing Specialists (Email, Marketing Operations, Audience & Segmentation)
Addison Group, Chicago, Illinois, United States, 60290
Job Title:
Marketing Specialists (Email Marketing, Marketing Operations, Audience & Segmentation)
Industry:
Financial Services / Digital Marketing
Location (City, State):
Chicagoland Suburbs, IL (Hybrid – 2 days onsite per week)
Compensation:
$35 - $45 / Hr
Benefits:
This position is eligible for medical, dental, vision, and 401(k).
Work Schedule:
Full-time | Hybrid
About Our Client: Addison Group is working with one of our clients to expand their marketing team with skilled professionals focused on digital campaign execution and audience strategy. These roles support customer-focused communications in a structured and compliance-driven environment.
Job Description: The Marketing Specialists will contribute to the planning, execution, and optimization of email and digital marketing campaigns using marketing automation platforms. These positions collaborate closely with creative, analytics, and data partners to ensure targeted messaging, accurate deployment, and continuous performance improvement. The ideal candidates are analytical, detail-focused, and comfortable working in regulated industries.
Key Responsibilities:
Manage the setup, scheduling, and deployment of email campaigns and automated workflows
Create and maintain email templates for promotional, operational, and notification communications while adhering to brand guidelines
Design and execute testing strategies to evaluate messaging, creative elements, timing, and audience segmentation
Analyze engagement and conversion metrics to identify trends and optimization opportunities
Produce performance reports and dashboards to communicate results and insights to stakeholders
Conduct thorough quality reviews of content, links, personalization, and automation prior to launch
Collaborate with cross-functional teams to refine personalization tactics and customer journeys
Evaluate and pilot new email features, personalization capabilities, and engagement tools
Use historical results and industry benchmarks to support performance goals
Maintain strong deliverability through list management, suppression rules, and audience hygiene best practices
Stay informed on evolving digital marketing trends, tools, and compliance requirements
Qualifications:
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar tools
Exposure to email testing, rendering, or optimization tools (e.g., Litmus or comparable platforms)
Strong analytical mindset with the ability to interpret data and testing outcomes
Excellent written and verbal communication skills
Highly organized with strong attention to detail
Experience working within regulated or compliance-oriented industries preferred
Perks:
Hybrid work schedule with onsite collaboration
Opportunity to support high-impact, data-driven marketing initiatives
Competitive compensation and comprehensive benefits
Long-term growth potential within a structured marketing organization
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
IND 005-010
#J-18808-Ljbffr
Marketing Specialists (Email Marketing, Marketing Operations, Audience & Segmentation)
Industry:
Financial Services / Digital Marketing
Location (City, State):
Chicagoland Suburbs, IL (Hybrid – 2 days onsite per week)
Compensation:
$35 - $45 / Hr
Benefits:
This position is eligible for medical, dental, vision, and 401(k).
Work Schedule:
Full-time | Hybrid
About Our Client: Addison Group is working with one of our clients to expand their marketing team with skilled professionals focused on digital campaign execution and audience strategy. These roles support customer-focused communications in a structured and compliance-driven environment.
Job Description: The Marketing Specialists will contribute to the planning, execution, and optimization of email and digital marketing campaigns using marketing automation platforms. These positions collaborate closely with creative, analytics, and data partners to ensure targeted messaging, accurate deployment, and continuous performance improvement. The ideal candidates are analytical, detail-focused, and comfortable working in regulated industries.
Key Responsibilities:
Manage the setup, scheduling, and deployment of email campaigns and automated workflows
Create and maintain email templates for promotional, operational, and notification communications while adhering to brand guidelines
Design and execute testing strategies to evaluate messaging, creative elements, timing, and audience segmentation
Analyze engagement and conversion metrics to identify trends and optimization opportunities
Produce performance reports and dashboards to communicate results and insights to stakeholders
Conduct thorough quality reviews of content, links, personalization, and automation prior to launch
Collaborate with cross-functional teams to refine personalization tactics and customer journeys
Evaluate and pilot new email features, personalization capabilities, and engagement tools
Use historical results and industry benchmarks to support performance goals
Maintain strong deliverability through list management, suppression rules, and audience hygiene best practices
Stay informed on evolving digital marketing trends, tools, and compliance requirements
Qualifications:
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar tools
Exposure to email testing, rendering, or optimization tools (e.g., Litmus or comparable platforms)
Strong analytical mindset with the ability to interpret data and testing outcomes
Excellent written and verbal communication skills
Highly organized with strong attention to detail
Experience working within regulated or compliance-oriented industries preferred
Perks:
Hybrid work schedule with onsite collaboration
Opportunity to support high-impact, data-driven marketing initiatives
Competitive compensation and comprehensive benefits
Long-term growth potential within a structured marketing organization
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
IND 005-010
#J-18808-Ljbffr