SalaryGuide
Marketing and Communications Director
SalaryGuide, West Fargo, North Dakota, United States, 58078
Responsibilities
Develops and implements the district-wide marketing and communications strategy aligned with organizational goals and strategic priorities. Provides strategic marketing counsel to the Executive Director and department leadership, using performance data and audience insights to inform decision-making, resource allocation, and timing of initiatives. Serves as brand steward, maintaining standards and training staff to ensure consistent messaging, visual identity, and tone across departments. Leads district communications planning, including annual communication planning, media relations, and coordination of public information, with capacity to support incident and crisis communication efforts. Designs and implements targeted campaigns to increase engagement, utilization, and revenue for programs, facilities, and rental spaces, informed by audience insights and performance data. Establishes and maintains data tracking systems to measure digital performance, audience behavior, and marketing outcomes, and translates findings into actionable recommendations. Oversees district-owned communication channels including the website, email, and social platforms, ensuring content is accurate, timely, accessible, and aligned with seasonal and strategic priorities. Directs, produces, or coordinates the development of marketing and communication materials to support programs, events, facilities, rentals, board reports, and presentations. Requirements
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field Five years’ experience in communications, public relations, marketing, or related area. Exemplary written, oral and listening communication skills Strong collaboration and supervisory skills Effectively manage multiple tasks, set and attain goals, lead and direct the work of others. Proficiency in Microsoft Office products (Word, Excel, and Outlook) Proficiency in Google/social media applications Valid driver's license Preferred
Master’s degree in Marketing, Communications, Public Relations, Journalism, or related field. Experience in media relations, fundraising, policy development, research techniques and strategies, strategic planning, presentation skills, and/or working for a policy making governing board. Public Information Officer (PIO) Certification. Current certification in CPR/First Aid/AED; or ability to obtain certifications within 12 months of employment.
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Develops and implements the district-wide marketing and communications strategy aligned with organizational goals and strategic priorities. Provides strategic marketing counsel to the Executive Director and department leadership, using performance data and audience insights to inform decision-making, resource allocation, and timing of initiatives. Serves as brand steward, maintaining standards and training staff to ensure consistent messaging, visual identity, and tone across departments. Leads district communications planning, including annual communication planning, media relations, and coordination of public information, with capacity to support incident and crisis communication efforts. Designs and implements targeted campaigns to increase engagement, utilization, and revenue for programs, facilities, and rental spaces, informed by audience insights and performance data. Establishes and maintains data tracking systems to measure digital performance, audience behavior, and marketing outcomes, and translates findings into actionable recommendations. Oversees district-owned communication channels including the website, email, and social platforms, ensuring content is accurate, timely, accessible, and aligned with seasonal and strategic priorities. Directs, produces, or coordinates the development of marketing and communication materials to support programs, events, facilities, rentals, board reports, and presentations. Requirements
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field Five years’ experience in communications, public relations, marketing, or related area. Exemplary written, oral and listening communication skills Strong collaboration and supervisory skills Effectively manage multiple tasks, set and attain goals, lead and direct the work of others. Proficiency in Microsoft Office products (Word, Excel, and Outlook) Proficiency in Google/social media applications Valid driver's license Preferred
Master’s degree in Marketing, Communications, Public Relations, Journalism, or related field. Experience in media relations, fundraising, policy development, research techniques and strategies, strategic planning, presentation skills, and/or working for a policy making governing board. Public Information Officer (PIO) Certification. Current certification in CPR/First Aid/AED; or ability to obtain certifications within 12 months of employment.
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