Heyflow
Head of People | Successful Leadership through Communication & Appreciation
Heyflow is recognized as the TOP company by LinkedIn and Kununu (German Glassdoor) - join us NOW!
Heyflow is the leading all-in-one lead generation platform in the market, combining every essential tool into a single, highly flexible no-code solution. Our platform features interactive forms, dynamic flows, and landing pages, along with built-in optimization and A/B testing capabilities. With native integrations and workflows designed to enhance lead quality, Heyflow streamlines the entire lead generation process. Since our founding in 2020, we've empowered the marketing efforts of both fast-growing scaleups and established enterprises. Our diverse customer base includes Fortune 500 companies like Adecco Group, Cisco, and Credit Agricole, as well as fast growing scaleups such as RocketMortgage and 1KOMMA5°.
What You’ll Do
Own and2B SaaS product.
Translate clicks into revenue. You understand how paid search supports complex buyer journeys and optimize for full-funnel metrics not just CPC or CTR.
Drive intent-based acquisition. You’re fluent in identifying high-converting keywords, refining targeting, and optimizing campaigns to reach decision-makers at the right stage of the funnel.
Data is your second language. You track performance in GA4 and Google Ads, ensure accurate attribution via GTM, and turn data into clear, actionable insights.
You collaborate cross-functionally. You work closely with content, product marketing, and sales to ensure campaign messaging resonates with our ICP and aligns with key value props.
Messaging matters. You contribute to ad copy and landing page strategy that speaks directly to ICP pain points, business outcomes, and SaaS buyers’ needs.
Own vendor management. Whether working with agencies or freelancers, you know how to brief clearly, give constructive feedback, and hold partners accountable for results.
What You’ll Bring
5+ years of hands‑on experience managing Google Ads campaigns, ideally within B2B SaaS and a hybrid PLG and SLG motion; Experience with Microsoft Ads (Bing) or other paid search platforms a plus
Handling of ad spends above EUR 150‑200k / month in DACH
Deep familiarity with the B2B marketing and Lead Gen landscape you understand the tools and platforms our customers use and how they think about buying solutions like ours
Proven ability to optimize for full‑funnel metrics such as LTV Pipeline, ROAS and Retention
Proficient with GA4, Google Tag Manager, and UTM‑based tracking strategies
Experience managing monthly 5 and 6‑digit budgets and reporting performance clearly to cross‑functional stakeholders
A test‑and‑learn mindset, you constantly experiment with keywords, messaging, and landing pages to uncover what moves the needle
Fluent in English with strong written and verbal communication skills, especially in conveying insights and strategy
Why Heyflow? Just like fingerprints, each of us is one‑of‑a‑kind, and that’s why we believe in catering to your individual needs. Dive into the details below to learn more about the additional perks that our team absolutely loves: We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.
We are advocates of diversity & inclusion and so, we encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Project Management, and Business Development
Industries Software Development, IT Services and IT Consulting, and Marketing Services
Referrals increase your chances of interviewing at Heyflow by 2x
#J-18808-Ljbffr
Heyflow is the leading all-in-one lead generation platform in the market, combining every essential tool into a single, highly flexible no-code solution. Our platform features interactive forms, dynamic flows, and landing pages, along with built-in optimization and A/B testing capabilities. With native integrations and workflows designed to enhance lead quality, Heyflow streamlines the entire lead generation process. Since our founding in 2020, we've empowered the marketing efforts of both fast-growing scaleups and established enterprises. Our diverse customer base includes Fortune 500 companies like Adecco Group, Cisco, and Credit Agricole, as well as fast growing scaleups such as RocketMortgage and 1KOMMA5°.
What You’ll Do
Own and2B SaaS product.
Translate clicks into revenue. You understand how paid search supports complex buyer journeys and optimize for full-funnel metrics not just CPC or CTR.
Drive intent-based acquisition. You’re fluent in identifying high-converting keywords, refining targeting, and optimizing campaigns to reach decision-makers at the right stage of the funnel.
Data is your second language. You track performance in GA4 and Google Ads, ensure accurate attribution via GTM, and turn data into clear, actionable insights.
You collaborate cross-functionally. You work closely with content, product marketing, and sales to ensure campaign messaging resonates with our ICP and aligns with key value props.
Messaging matters. You contribute to ad copy and landing page strategy that speaks directly to ICP pain points, business outcomes, and SaaS buyers’ needs.
Own vendor management. Whether working with agencies or freelancers, you know how to brief clearly, give constructive feedback, and hold partners accountable for results.
What You’ll Bring
5+ years of hands‑on experience managing Google Ads campaigns, ideally within B2B SaaS and a hybrid PLG and SLG motion; Experience with Microsoft Ads (Bing) or other paid search platforms a plus
Handling of ad spends above EUR 150‑200k / month in DACH
Deep familiarity with the B2B marketing and Lead Gen landscape you understand the tools and platforms our customers use and how they think about buying solutions like ours
Proven ability to optimize for full‑funnel metrics such as LTV Pipeline, ROAS and Retention
Proficient with GA4, Google Tag Manager, and UTM‑based tracking strategies
Experience managing monthly 5 and 6‑digit budgets and reporting performance clearly to cross‑functional stakeholders
A test‑and‑learn mindset, you constantly experiment with keywords, messaging, and landing pages to uncover what moves the needle
Fluent in English with strong written and verbal communication skills, especially in conveying insights and strategy
Why Heyflow? Just like fingerprints, each of us is one‑of‑a‑kind, and that’s why we believe in catering to your individual needs. Dive into the details below to learn more about the additional perks that our team absolutely loves: We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.
We are advocates of diversity & inclusion and so, we encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Project Management, and Business Development
Industries Software Development, IT Services and IT Consulting, and Marketing Services
Referrals increase your chances of interviewing at Heyflow by 2x
#J-18808-Ljbffr