WEX
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Product Marketing Manager II
role at
WEX .
We’re looking for a Product Marketing Manager who can turn complexity into clarity. You’ll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who’s analytical, strategic, and passionate about improving the way people access and manage their benefits.
Role Overview This role is at the center of WEX’s shift toward platform unification, scalable communication, and actionable insights. You'll shape the story around how WEX is helping customers:
Meet compliance requirements with less effort
Engage employees through smarter communication tools
Unlock insights from benefit usage through real-time reporting
What You’ll Do
Translate complexity into clarity
Build positioning and messaging frameworks grounded in Jobs to Be Done (JTBD) and customer insights
Turn regulatory language, partner capabilities, and platform updates into persuasive sales narratives
Create customer-facing content that bridges the technical with the strategic
Champion the voice of the customer across product and GTM efforts
Conduct market research, win/loss analysis, and competitive benchmarking to continuously refine messaging and product-market fit
Use direct customer feedback, advisory board insights, and sales input to inform positioning, enablement, and messaging refinement
Help ensure our solutions are built with, and for, our end users—employers, brokers, and partners
Deliver field-ready tools and insights
Build internal playbooks, competitive analysis, battle cards, one-pagers, and pitch decks to equip sales and partner teams
Lead enablement training and own the cross-functional roll-out of key and development of GTM initiatives tied to product launches and enhancements
Activate platform storytelling
Align product narratives across CDH, BenAdmin, and Medicare product lines where cross-solution value can be unlocked
Build integrated launch and awareness strategies in partnership with Revenue Generation Marketing
Guide customer understanding and adoption
Contribute to beta/pilot launch support, internal communication briefs, and roadmap transparency
Inform lifecycle strategies and segment-based adoption campaigns tied to reporting, compliance, and communication enablement
Be relentlessly customer‑obsessed
What You’ll Bring
5–7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance‑heavy verticals (benefits industry preferred)
Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning
Experience launching and growing the adoption of data‑centric or communications platforms
Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments
Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy
Strong project management skills with a proactive mindset and attention to detail
Comfort working across product, sales, compliance, and customer success teams to move initiatives forward
Excellent written and verbal communication skills; strong visual storytelling is a plus
Familiarity with Google Suite, CRM tools, and AI‑driven marketing tools preferred
Pay Range USD 72,000.00 – 95,000.00 per year (base salary). Additional compensation may include commission or bonus based on role and eligibility.
Benefits
Health, dental, and vision insurance
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life and disability insurance
Tuition reimbursement
Other competitive benefits supporting personal and professional well‑being
WEX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status.
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Product Marketing Manager II
role at
WEX .
We’re looking for a Product Marketing Manager who can turn complexity into clarity. You’ll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who’s analytical, strategic, and passionate about improving the way people access and manage their benefits.
Role Overview This role is at the center of WEX’s shift toward platform unification, scalable communication, and actionable insights. You'll shape the story around how WEX is helping customers:
Meet compliance requirements with less effort
Engage employees through smarter communication tools
Unlock insights from benefit usage through real-time reporting
What You’ll Do
Translate complexity into clarity
Build positioning and messaging frameworks grounded in Jobs to Be Done (JTBD) and customer insights
Turn regulatory language, partner capabilities, and platform updates into persuasive sales narratives
Create customer-facing content that bridges the technical with the strategic
Champion the voice of the customer across product and GTM efforts
Conduct market research, win/loss analysis, and competitive benchmarking to continuously refine messaging and product-market fit
Use direct customer feedback, advisory board insights, and sales input to inform positioning, enablement, and messaging refinement
Help ensure our solutions are built with, and for, our end users—employers, brokers, and partners
Deliver field-ready tools and insights
Build internal playbooks, competitive analysis, battle cards, one-pagers, and pitch decks to equip sales and partner teams
Lead enablement training and own the cross-functional roll-out of key and development of GTM initiatives tied to product launches and enhancements
Activate platform storytelling
Align product narratives across CDH, BenAdmin, and Medicare product lines where cross-solution value can be unlocked
Build integrated launch and awareness strategies in partnership with Revenue Generation Marketing
Guide customer understanding and adoption
Contribute to beta/pilot launch support, internal communication briefs, and roadmap transparency
Inform lifecycle strategies and segment-based adoption campaigns tied to reporting, compliance, and communication enablement
Be relentlessly customer‑obsessed
What You’ll Bring
5–7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance‑heavy verticals (benefits industry preferred)
Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning
Experience launching and growing the adoption of data‑centric or communications platforms
Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments
Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy
Strong project management skills with a proactive mindset and attention to detail
Comfort working across product, sales, compliance, and customer success teams to move initiatives forward
Excellent written and verbal communication skills; strong visual storytelling is a plus
Familiarity with Google Suite, CRM tools, and AI‑driven marketing tools preferred
Pay Range USD 72,000.00 – 95,000.00 per year (base salary). Additional compensation may include commission or bonus based on role and eligibility.
Benefits
Health, dental, and vision insurance
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life and disability insurance
Tuition reimbursement
Other competitive benefits supporting personal and professional well‑being
WEX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status.
#J-18808-Ljbffr