Plate Crate
Head of Social / Social Media and Content Creator
Plate Crate, Salem, Massachusetts, us, 01971
Head of Social / Social Media and Content Manager
Plate Crate & Bandit Sports
Hybrid / Boston preferred | Full-time
This Is Not a “Social Media Manager” Job.
This is a
build-the-brand-in-public
role.
We’re looking for someone who lives and breathes social. Someone who wakes up thinking about content, trends, storylines, formats, creators, hooks, edits, comments, and community. Someone who wants to build
the most loved youth sports brands in the world , one post at a time.
Plate Crate is magical.
Bandit Sports is aspirational.
Social is how the world experiences both.
You will own everything social, end to end, the strategy, content, production, posting, community, creators, partnerships, and growth. This is our voice to the world and our relationship with millions of players, parents, and fans.
The Mission Build world-class organic social channels for
Plate Crate
and
Bandit Sports
that:
Grow massive, engaged followings
Define the category creatively
Drive culture, not just content
Create emotional connection and trust at scale
Turn brands into movements
What You’ll Own (All of It) Strategy & Growth
Create and execute the social strategy across
Instagram, TikTok, YouTube Shorts, YouTube, and emerging platforms
Build organic followings from the ground up (and scale existing ones)
Constantly test formats, hooks, posting cadences, and creative angles
Stay ahead of platform changes, trends, and cultural moments
Content (From Idea → Post)
Own content ideation, creative direction, and execution
Lead the production of daily, weekly, and monthly content
Work hands‑on with video, photography, editing, and storytelling
Maintain an extremely high bar for taste, pacing, and storytelling
Ensure each brand has a
distinct but complementary voice
Community & Voice
Manage comments, DMs, and interactions across all platforms
Build real relationships with our audience
Make our brands feel human, present, and fun
Turn fans into advocates
Influencers & Partnerships
Own influencer outreach, seeding, and relationship management
Identify creators before they blow up
Build long‑term creator partnerships—not one‑off posts
Collaborate with athletes, coaches, teams, and brands natively through social
Brand Leadership
Be the guardian of brand voice, tone, and taste on social
Help define what “great” looks like creatively
Push the brand forward culturally, visually, and emotionally
Who You Are
Obsessed with social media
(this is not a side interest)
A builder who wants to create something iconic
Deeply fluent in the current social content landscape
Equally strategic and hands‑on
Confident in your taste and willing to defend it
Energized by experimentation, iteration, and speed
Comfortable owning a massive surface area
What You’ve Done Before
Proven
track record of
building and scaling organic social channels
Shown ability to grow followings meaningfully (not just vanity metrics)
Experience leading content from concept to posting
Strong understanding of brand marketing, storytelling, and culture
Experience working with creators or influencers
Bonus: experience in sports, youth culture, or DTC brands
What Success Looks Like
Our social channels feel alive, fun, and magnetic
People recognize our brands because of social
Our content gets shared, saved, commented on, and talked about
Creators want to work with us
Parents trust us. Kids love us.
Social becomes one of our strongest growth engines
Why This Role Is Special
You will have
real ownership and creative freedom
You will help shape the identity of two fast-growing brands
You will work directly with founders and leadership
Your work will be seen by millions
You will build something that lasts
How to Apply Send us:
Your resume
Links to social accounts or brands you’ve grown
3–5 pieces of content you’re proud of (and why)
A short note on how you’d approach building Plate Crate + Bandit Sports on social
Let’s Grow.
#J-18808-Ljbffr
Hybrid / Boston preferred | Full-time
This Is Not a “Social Media Manager” Job.
This is a
build-the-brand-in-public
role.
We’re looking for someone who lives and breathes social. Someone who wakes up thinking about content, trends, storylines, formats, creators, hooks, edits, comments, and community. Someone who wants to build
the most loved youth sports brands in the world , one post at a time.
Plate Crate is magical.
Bandit Sports is aspirational.
Social is how the world experiences both.
You will own everything social, end to end, the strategy, content, production, posting, community, creators, partnerships, and growth. This is our voice to the world and our relationship with millions of players, parents, and fans.
The Mission Build world-class organic social channels for
Plate Crate
and
Bandit Sports
that:
Grow massive, engaged followings
Define the category creatively
Drive culture, not just content
Create emotional connection and trust at scale
Turn brands into movements
What You’ll Own (All of It) Strategy & Growth
Create and execute the social strategy across
Instagram, TikTok, YouTube Shorts, YouTube, and emerging platforms
Build organic followings from the ground up (and scale existing ones)
Constantly test formats, hooks, posting cadences, and creative angles
Stay ahead of platform changes, trends, and cultural moments
Content (From Idea → Post)
Own content ideation, creative direction, and execution
Lead the production of daily, weekly, and monthly content
Work hands‑on with video, photography, editing, and storytelling
Maintain an extremely high bar for taste, pacing, and storytelling
Ensure each brand has a
distinct but complementary voice
Community & Voice
Manage comments, DMs, and interactions across all platforms
Build real relationships with our audience
Make our brands feel human, present, and fun
Turn fans into advocates
Influencers & Partnerships
Own influencer outreach, seeding, and relationship management
Identify creators before they blow up
Build long‑term creator partnerships—not one‑off posts
Collaborate with athletes, coaches, teams, and brands natively through social
Brand Leadership
Be the guardian of brand voice, tone, and taste on social
Help define what “great” looks like creatively
Push the brand forward culturally, visually, and emotionally
Who You Are
Obsessed with social media
(this is not a side interest)
A builder who wants to create something iconic
Deeply fluent in the current social content landscape
Equally strategic and hands‑on
Confident in your taste and willing to defend it
Energized by experimentation, iteration, and speed
Comfortable owning a massive surface area
What You’ve Done Before
Proven
track record of
building and scaling organic social channels
Shown ability to grow followings meaningfully (not just vanity metrics)
Experience leading content from concept to posting
Strong understanding of brand marketing, storytelling, and culture
Experience working with creators or influencers
Bonus: experience in sports, youth culture, or DTC brands
What Success Looks Like
Our social channels feel alive, fun, and magnetic
People recognize our brands because of social
Our content gets shared, saved, commented on, and talked about
Creators want to work with us
Parents trust us. Kids love us.
Social becomes one of our strongest growth engines
Why This Role Is Special
You will have
real ownership and creative freedom
You will help shape the identity of two fast-growing brands
You will work directly with founders and leadership
Your work will be seen by millions
You will build something that lasts
How to Apply Send us:
Your resume
Links to social accounts or brands you’ve grown
3–5 pieces of content you’re proud of (and why)
A short note on how you’d approach building Plate Crate + Bandit Sports on social
Let’s Grow.
#J-18808-Ljbffr