Hispanic Alliance for Career Enhancement
DIGITAL MARKETING SPECIALIST (OFFICE OF THE PRESIDENT) - SHAKMAN EXEMPT
Hispanic Alliance for Career Enhancement, Chicago, Illinois, United States, 60290
OVERVIEW
Cook County Office of the President is seeking an experienced Digital Marketing Specialist to help shape media and social media strategies that amplify the County's initiatives and connect with the public. You will create compelling content, manage posts across multiple platforms, and monitor engagement to refine our approach using analytics. Collaboration is key. You will work with departments and stakeholders to ensure timely, impactful messaging that reflects important news and developments. This position offers the opportunity to combine storytelling, digital strategy, and public service in a fast‑paced, high‑profile environment where confidentiality and attention to detail are essential.
WHY PURSUE A CAREER WITH COOK COUNTY?
Top Tier Medical Benefits: Medical Plans, Prescription Drug Benefit, Dental Plans, Vision Plan and 9 Additional voluntary benefit plans
Flexible Teleworking Options
Generous, Flexible Paid Time Off (13 paid designated holidays; Minimum of 15 vacation days annually; and Paid sick leave)
Pension Plan
Financial Support Programs and Resources: Life Insurance, Flexible Spending Accounts - Dependent Day Care, Commuter Benefits, Discounted Parking, PSLF Eligibility, Deferred Compensation and Education Tuition Stipend
Health/Wellness Perks: Flexible Spending Accounts-Health Care, Employee Assistance Program and MyHealth Connections wellness program.
SALARY RANGE:
$81,603 - $90,124 / YEARLY
SNAPSHOT OF COOK COUNTY
Serves 5.28 million residents of Chicago and its inner suburbs
2nd largest county in America
Larger than 27 states
Cook County employs over 22,000 employees who work in a variety of skilled jobs and trades.
Nearly 80% unionized workforce
15 unions represented
63 separate collective bargaining agreements
Highway - Cook County maintains almost 600 miles of roads and highways.
Land - Cook County assesses the value of more than 1.5 million parcels of taxable land and collects and distributes tax funds as a service for local government taxing bodies.
Safety - Cook County provides vital services to local government, from conducting elections in suburban areas to offering 911 services in unincorporated areas and municipalities.
LOCATION Located in the Loop District of downtown Chicago, one of the most formidable business districts in the world, the area has an astounding number of cultural foundations, stunning parks such as Millennial Park and Maggie Daley Park, steps away from the Chicago Riverwalk, award‑winning restaurants, and plenty of shopping! In addition, Chicago is serviced by multiple bus and train lines for public transportation from the suburbs to the city, taxis are plentiful, public parking garages for motorists, and bicycle share rentals and local bike lanes for bicyclists.
Job Summary Assists in the development of media strategy and supports the implementation of the social media strategy for each platform. Generates written content, manages posts, and monitors engagement across all channels. Works collaboratively with other bureaus/departments to publish digital content. Uses analytics from each platform to adapt and refine strategy over time. Collaborates with key stakeholders, staff, and departments to be cognizant of important bureau/department news, developments, and initiatives.
Typical Job Duties
Oversees, drafts content, and manages multiple social media accounts.
Supports the design and implementation of social media strategy through research, platform determination, benchmarking, messaging, and audience identification.
Tracks, analyzes, and evaluates key social media data metrics and utilize such information to identify future social media campaign improvements.
Supports the development and implementation of public relations and marketing campaigns, educational programs, and other initiatives designed to inform, educate, and engage the public.
Creates a variety of communications materials for use in social media, traditional media, digital, print, and other channels.
Communicates with team members to understand and highlight projects happening throughout the bureau/department.
Manages digital assets and provide resources and templates to maintain brand consistency.
Monitors social media channels on each platform and address public inquiries as they arise.
Minimum Qualifications
Graduation from an accredited college or university with a Bachelor's Degree or higher.
Two (2) years of communications, marketing, public relations or directly related experience or an equivalent combination of education and/or experience.
Preferred Qualifications
Four (4) years of communications, marketing or public relations experience.
Knowledge, Skills and Abilities
Ability to provide moderate‑level insight, advice and expertise to other professionals, management, and external contacts in an assigned functional area.
Ability to operate as a team player and communicate specialized knowledge to team members, managers, and external stakeholders.
Knowledge of moderately complex principles and practices for a specialized area of focus.
Ability to work on multiple projects, work within tight deadlines, prioritize work as necessary and handle sensitive matters.
Ability to speak before groups of all levels on a variety of subject matters relating to social media topics.
Knowledge of various social media platforms and strategy.
Skilled in strategic communication, writing, communicating complex information in a concise and digestible format.
Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms evolve.
Physical Requirements: Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
EMPLOYMENT TERMS Residency Requirement: Pursuant to the Shakman Consent Decree, Supplemental Relief Order and the Cook County Personnel Rules, this position is exempt from the County's career service rules, is at‑will and political reasons or factors may be considered when taking any employment action. As an employee in a Shakman Exempt Position, if you do not currently live in Cook County, you will have six (6) months from date of hire to establish actual residency within Cook County. Please contact shakmanexemptapplications@cookcountyil.gov for inquiries about this position.
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WHY PURSUE A CAREER WITH COOK COUNTY?
Top Tier Medical Benefits: Medical Plans, Prescription Drug Benefit, Dental Plans, Vision Plan and 9 Additional voluntary benefit plans
Flexible Teleworking Options
Generous, Flexible Paid Time Off (13 paid designated holidays; Minimum of 15 vacation days annually; and Paid sick leave)
Pension Plan
Financial Support Programs and Resources: Life Insurance, Flexible Spending Accounts - Dependent Day Care, Commuter Benefits, Discounted Parking, PSLF Eligibility, Deferred Compensation and Education Tuition Stipend
Health/Wellness Perks: Flexible Spending Accounts-Health Care, Employee Assistance Program and MyHealth Connections wellness program.
SALARY RANGE:
$81,603 - $90,124 / YEARLY
SNAPSHOT OF COOK COUNTY
Serves 5.28 million residents of Chicago and its inner suburbs
2nd largest county in America
Larger than 27 states
Cook County employs over 22,000 employees who work in a variety of skilled jobs and trades.
Nearly 80% unionized workforce
15 unions represented
63 separate collective bargaining agreements
Highway - Cook County maintains almost 600 miles of roads and highways.
Land - Cook County assesses the value of more than 1.5 million parcels of taxable land and collects and distributes tax funds as a service for local government taxing bodies.
Safety - Cook County provides vital services to local government, from conducting elections in suburban areas to offering 911 services in unincorporated areas and municipalities.
LOCATION Located in the Loop District of downtown Chicago, one of the most formidable business districts in the world, the area has an astounding number of cultural foundations, stunning parks such as Millennial Park and Maggie Daley Park, steps away from the Chicago Riverwalk, award‑winning restaurants, and plenty of shopping! In addition, Chicago is serviced by multiple bus and train lines for public transportation from the suburbs to the city, taxis are plentiful, public parking garages for motorists, and bicycle share rentals and local bike lanes for bicyclists.
Job Summary Assists in the development of media strategy and supports the implementation of the social media strategy for each platform. Generates written content, manages posts, and monitors engagement across all channels. Works collaboratively with other bureaus/departments to publish digital content. Uses analytics from each platform to adapt and refine strategy over time. Collaborates with key stakeholders, staff, and departments to be cognizant of important bureau/department news, developments, and initiatives.
Typical Job Duties
Oversees, drafts content, and manages multiple social media accounts.
Supports the design and implementation of social media strategy through research, platform determination, benchmarking, messaging, and audience identification.
Tracks, analyzes, and evaluates key social media data metrics and utilize such information to identify future social media campaign improvements.
Supports the development and implementation of public relations and marketing campaigns, educational programs, and other initiatives designed to inform, educate, and engage the public.
Creates a variety of communications materials for use in social media, traditional media, digital, print, and other channels.
Communicates with team members to understand and highlight projects happening throughout the bureau/department.
Manages digital assets and provide resources and templates to maintain brand consistency.
Monitors social media channels on each platform and address public inquiries as they arise.
Minimum Qualifications
Graduation from an accredited college or university with a Bachelor's Degree or higher.
Two (2) years of communications, marketing, public relations or directly related experience or an equivalent combination of education and/or experience.
Preferred Qualifications
Four (4) years of communications, marketing or public relations experience.
Knowledge, Skills and Abilities
Ability to provide moderate‑level insight, advice and expertise to other professionals, management, and external contacts in an assigned functional area.
Ability to operate as a team player and communicate specialized knowledge to team members, managers, and external stakeholders.
Knowledge of moderately complex principles and practices for a specialized area of focus.
Ability to work on multiple projects, work within tight deadlines, prioritize work as necessary and handle sensitive matters.
Ability to speak before groups of all levels on a variety of subject matters relating to social media topics.
Knowledge of various social media platforms and strategy.
Skilled in strategic communication, writing, communicating complex information in a concise and digestible format.
Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms evolve.
Physical Requirements: Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
EMPLOYMENT TERMS Residency Requirement: Pursuant to the Shakman Consent Decree, Supplemental Relief Order and the Cook County Personnel Rules, this position is exempt from the County's career service rules, is at‑will and political reasons or factors may be considered when taking any employment action. As an employee in a Shakman Exempt Position, if you do not currently live in Cook County, you will have six (6) months from date of hire to establish actual residency within Cook County. Please contact shakmanexemptapplications@cookcountyil.gov for inquiries about this position.
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