Lenovo
Senior Manager, eCommerce Personalization
Lenovo, Morrisville, North Carolina, United States, 27560
Senior Manager of Personalization
The Senior Manager of Personalization will lead the strategy development and execution of personalization initiatives for Lenovo.com as part of the Global eCommerce Digital Experience Team. This role drives revenue growth through data-driven personalization strategies that deliver tailored customer experiences across all digital touchpoints. The position requires cross‑functional partnership with analytics, research, project management, development, marketing and IT teams to operationalize Lenovo's personalization roadmap.
Key Responsibilities Personalization Strategy
Develop, implement, and communicate personalization strategies aligned with business goals and revenue targets
Define how personalization capabilities should scale across the entire customer journey and advocate for this vision cross‑functionally
Develop annual business cases and investment proposals for personalization initiatives
Drive the personalization roadmap forward, collaborating with strategy leads to prioritize initiatives based on business impact and technical feasibility
Define and execute segmentation strategies for different customer profiles
Drive continuous innovation in personalization capabilities including AI recommendations, dynamic content, and predictive targeting
Execution & Optimization
Lead A/B testing program to optimize customer experience and drive measurable business results
Utilize data‑driven approaches to translate analytics into actionable personalization strategies
Optimize personalization across the entire customer journey from homepage to product discovery to checkout
Drive implementation of real‑time behavioral targeting and session‑based personalization
Manage on‑site personalization initiatives including targeted promotions, badges, offers, product recommendations and dynamic content
Manage the personalization business management system and optimization processes
Performance & Analytics
Establish KPIs and metrics to measure personalization effectiveness (conversion rates, AOV, engagement, retention, customer satisfaction)
Collaborate with data scientists and analytics teams to build predictive models and recommendation algorithms
Generate insights from customer behavior data to inform personalization strategies
Monitor and report on program performance to senior leadership and stakeholders
Cross‑Functional Leadership
Partner with cross‑functional teams to align personalization efforts
Influence strategic decisions through data‑driven insights and clear communication with executive stakeholders
Manage vendor relationships and evaluate personalization technology platforms
Technology & Tools
Work with technology teams to augment personalization platforms and tools
Ensure proper tag implementation and data quality for personalization initiatives
Partner with IT and DT teams to provide personalization requirements and business input for customer data platform (CDP) and personalization engine integrations
Stay current on AI/ML capabilities and emerging personalization technologies
Team Leadership & Development
Manage team performance through clear direction, regular one‑on‑ones, and bi‑annual development plan reviews
Lead recruitment and onboarding for team positions including job descriptions, interviewing and candidate selection for new roles or backfills
Support employee growth through training opportunities, mentorship and career development planning
Foster team collaboration, innovation and empowerment through recognition programs and team‑building initiatives
Provide strategic input on team organizational structure and resource needs
Qualifications
10+ years of previous experience with expertise in personalization. Prefer experience working on large eCommerce websites.
Demonstrated experience with Adobe Target or similar platforms
Experience with customer segmentation, behavioral targeting, and recommendation engines
Understanding of data infrastructure requirements to enable personalization at scale
Experience with data management platforms (DMPs) and/or customer data platforms (CDPs) to enable personalized customer journeys
Bachelor's degree required
Preferred Qualifications
People management experience preferred
Knowledge of AI/ML applications in personalization and product recommendations
Familiarity with customer data platforms (CDPs) and data management
Experience with agile/scrum methodologies
Understanding of data collection strategies (zero‑party, first‑party, second‑party, third‑party) and privacy‑compliant personalization practices
Strong understanding of A/B testing methodologies and statistical significance
Proficiency with analytics tools (Adobe Analytics, Google Analytics, or similar)
Proven ability to work with data scientists and translate complex data into business strategies
Key Competencies
Strategic thinking with ability to balance long‑term vision and tactical execution
Strong analytical and problem‑solving skills with data‑driven decision making
Excellent executive presence and communication skills
Ability to influence without authority across cross‑functional teams
Highly motivated self‑starter comfortable with ambiguity
Strong project management skills with ability to manage multiple initiatives simultaneously
Creative approach to testing and optimization
Customer‑centric mindset focused on improving user experience
The base salary range budgeted for this position is $144,500 - $185,000. Individuals may also be considered for bonus and/or commission.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Key Responsibilities Personalization Strategy
Develop, implement, and communicate personalization strategies aligned with business goals and revenue targets
Define how personalization capabilities should scale across the entire customer journey and advocate for this vision cross‑functionally
Develop annual business cases and investment proposals for personalization initiatives
Drive the personalization roadmap forward, collaborating with strategy leads to prioritize initiatives based on business impact and technical feasibility
Define and execute segmentation strategies for different customer profiles
Drive continuous innovation in personalization capabilities including AI recommendations, dynamic content, and predictive targeting
Execution & Optimization
Lead A/B testing program to optimize customer experience and drive measurable business results
Utilize data‑driven approaches to translate analytics into actionable personalization strategies
Optimize personalization across the entire customer journey from homepage to product discovery to checkout
Drive implementation of real‑time behavioral targeting and session‑based personalization
Manage on‑site personalization initiatives including targeted promotions, badges, offers, product recommendations and dynamic content
Manage the personalization business management system and optimization processes
Performance & Analytics
Establish KPIs and metrics to measure personalization effectiveness (conversion rates, AOV, engagement, retention, customer satisfaction)
Collaborate with data scientists and analytics teams to build predictive models and recommendation algorithms
Generate insights from customer behavior data to inform personalization strategies
Monitor and report on program performance to senior leadership and stakeholders
Cross‑Functional Leadership
Partner with cross‑functional teams to align personalization efforts
Influence strategic decisions through data‑driven insights and clear communication with executive stakeholders
Manage vendor relationships and evaluate personalization technology platforms
Technology & Tools
Work with technology teams to augment personalization platforms and tools
Ensure proper tag implementation and data quality for personalization initiatives
Partner with IT and DT teams to provide personalization requirements and business input for customer data platform (CDP) and personalization engine integrations
Stay current on AI/ML capabilities and emerging personalization technologies
Team Leadership & Development
Manage team performance through clear direction, regular one‑on‑ones, and bi‑annual development plan reviews
Lead recruitment and onboarding for team positions including job descriptions, interviewing and candidate selection for new roles or backfills
Support employee growth through training opportunities, mentorship and career development planning
Foster team collaboration, innovation and empowerment through recognition programs and team‑building initiatives
Provide strategic input on team organizational structure and resource needs
Qualifications
10+ years of previous experience with expertise in personalization. Prefer experience working on large eCommerce websites.
Demonstrated experience with Adobe Target or similar platforms
Experience with customer segmentation, behavioral targeting, and recommendation engines
Understanding of data infrastructure requirements to enable personalization at scale
Experience with data management platforms (DMPs) and/or customer data platforms (CDPs) to enable personalized customer journeys
Bachelor's degree required
Preferred Qualifications
People management experience preferred
Knowledge of AI/ML applications in personalization and product recommendations
Familiarity with customer data platforms (CDPs) and data management
Experience with agile/scrum methodologies
Understanding of data collection strategies (zero‑party, first‑party, second‑party, third‑party) and privacy‑compliant personalization practices
Strong understanding of A/B testing methodologies and statistical significance
Proficiency with analytics tools (Adobe Analytics, Google Analytics, or similar)
Proven ability to work with data scientists and translate complex data into business strategies
Key Competencies
Strategic thinking with ability to balance long‑term vision and tactical execution
Strong analytical and problem‑solving skills with data‑driven decision making
Excellent executive presence and communication skills
Ability to influence without authority across cross‑functional teams
Highly motivated self‑starter comfortable with ambiguity
Strong project management skills with ability to manage multiple initiatives simultaneously
Creative approach to testing and optimization
Customer‑centric mindset focused on improving user experience
The base salary range budgeted for this position is $144,500 - $185,000. Individuals may also be considered for bonus and/or commission.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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