Inside Higher Ed
Marketing Specialist, Housing & Residence Life
Inside Higher Ed, Kennesaw, Georgia, us, 30156
Marketing Specialist, Housing & Residence Life
Job Title: Marketing Specialist, Housing & Residence Life
Location: Kennesaw, Georgia
Regular/Temporary: Regular | Full/Part Time: Full-Time | Job ID: 291740
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high‑impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
Location Primary location for job responsibilities: 1000 Chastain Road NW, Kennesaw, GA 30144. Marietta campus: 1100 South Marietta Parkway, Marietta, GA 30060.
Department Information
Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas: Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)
Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives
Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement
Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team
Develops content ideas and works with creative team to produce graphics for both digital and print materials
Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)
Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs
Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments
Oversees the production process, day‑to‑day project activities and provides analytical data analysis for marketing materials related to assigned department(s)
Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department’s goals
Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.
Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies
Organizes and oversees multi‑channel marketing campaigns to grow business and meet project goals
Directs implementation of best practices through appropriate media channels
Analyzes overall marketing plan and performance adhering to deadlines and requirements
Drafts lead engagement and relationship management strategies leveraging technology
Collaborates with SEO and digital teams to develop website effective content strategy
Responsible for the maintenance of the assigned marketing campaign budgets
Writes compelling items for a variety of marketing channels
Collaborates with key supplier partners to build and optimize customer experience and satisfaction
Shares knowledge and experiences with marketing peers and assists with cross promotion programs
Required Qualifications
Educational Requirements: Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field
Required Experience: Two (2) years of experience in building complex marketing programs and campaigns within multiple channels
Preferred Qualifications
Preferred Educational Qualifications: An advanced degree from an accredited institution of higher education in a related field
Preferred Experience: Previous Marketing experience in higher education
Experience in advanced Google Analytics and BrightEdge or similar SEO platforms
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information
Abilities Knowledge, Skills, & Abilities: Able to conduct and utilize various market research techniques and data analysis; Able to facilitate complex marketing campaigns and project management; Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention; Able to research, write and edit original content for print, online, multi‑media and social media; Able to handle multiple tasks or projects at one time meeting assigned deadlines.
Knowledge Knowledge of strategic and operational planning for campaigns and marketing projects; Knowledge of traditional and emerging marketing channels; Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Skills Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills; Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics); Skilled in the development and execution of marketing plans and strategies; Strong attention to detail and follow up skills; Strong coaching and negotiation skills; Strong customer service skills and phone and e‑mail etiquette.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on‑line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on‑line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
Background Check
Standard Enhanced
Education
MVR
9 Panel Lab Drug Test
Other Information
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P‑Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Online Audio and Video Media
#J-18808-Ljbffr
Location: Kennesaw, Georgia
Regular/Temporary: Regular | Full/Part Time: Full-Time | Job ID: 291740
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high‑impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!
Location Primary location for job responsibilities: 1000 Chastain Road NW, Kennesaw, GA 30144. Marietta campus: 1100 South Marietta Parkway, Marietta, GA 30060.
Department Information
Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas: Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)
Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives
Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement
Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team
Develops content ideas and works with creative team to produce graphics for both digital and print materials
Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)
Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs
Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments
Oversees the production process, day‑to‑day project activities and provides analytical data analysis for marketing materials related to assigned department(s)
Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department’s goals
Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.
Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies
Organizes and oversees multi‑channel marketing campaigns to grow business and meet project goals
Directs implementation of best practices through appropriate media channels
Analyzes overall marketing plan and performance adhering to deadlines and requirements
Drafts lead engagement and relationship management strategies leveraging technology
Collaborates with SEO and digital teams to develop website effective content strategy
Responsible for the maintenance of the assigned marketing campaign budgets
Writes compelling items for a variety of marketing channels
Collaborates with key supplier partners to build and optimize customer experience and satisfaction
Shares knowledge and experiences with marketing peers and assists with cross promotion programs
Required Qualifications
Educational Requirements: Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field
Required Experience: Two (2) years of experience in building complex marketing programs and campaigns within multiple channels
Preferred Qualifications
Preferred Educational Qualifications: An advanced degree from an accredited institution of higher education in a related field
Preferred Experience: Previous Marketing experience in higher education
Experience in advanced Google Analytics and BrightEdge or similar SEO platforms
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information
Abilities Knowledge, Skills, & Abilities: Able to conduct and utilize various market research techniques and data analysis; Able to facilitate complex marketing campaigns and project management; Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention; Able to research, write and edit original content for print, online, multi‑media and social media; Able to handle multiple tasks or projects at one time meeting assigned deadlines.
Knowledge Knowledge of strategic and operational planning for campaigns and marketing projects; Knowledge of traditional and emerging marketing channels; Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Skills Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills; Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics); Skilled in the development and execution of marketing plans and strategies; Strong attention to detail and follow up skills; Strong coaching and negotiation skills; Strong customer service skills and phone and e‑mail etiquette.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on‑line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on‑line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
Background Check
Standard Enhanced
Education
MVR
9 Panel Lab Drug Test
Other Information
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P‑Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Online Audio and Video Media
#J-18808-Ljbffr