Coordinator, Brand Marketing

Position Summary The Coordinator, Brand Marketing will report directly to the Sr. Director, Brand Marketing and will be responsible for social media community management (including answering comments, messages DMs, and acting as a liaison for the customer service team), social calendar management (including scheduling, uploading, maintaining content for all platforms), social media giveaway management (picking the winners and finding potential giveaway partnerships), represents the voice of the brand, Spotify playlists, assists with PR, and analyze social media metrics. This person works in unison with the brand team, assisting with all brand initiatives, and embodies the voice of the brand. The Coordinator, Brand Marketing is expected to have an in-depth understanding of the Wet n Wild brand and the Wet n Wild consumer and use it to successfully execute social media initiatives, consumer interactions, and all brand related tasks.

Essential Job Functions

Maintain accurate and up-to-date marketing calendars and project status reports

Work with the Brand team to execute new product launches, sales materials, presentations as well as new digital programs

Perform important follow-up on a diversified group of projects—from creating bill of materials to studying the competition and recommending new content ideas

Interface with many departments including Creative, Sales, and PR

Support with campaign development, management, and analysis

Communicate and document project status and strategic recommendations

Coordinate and collaborate with Design & Creative teams to gather necessary assets for digital marketing campaigns

Create and manage marketing campaigns as needed

Collect and analyze data to improve marketing ROI REPORTING/WORKING

Creating engaging social media content and managing content from concept to publishing

Assisting with product photography

Conduct hashtag research to optimize content

Identify customer needs and create engaging content around solutions

Work with the brand marketing director to establish a consistent and unique voice and style

Writing, reviewing, editing, and updating content for company social platforms

Perform other duties as needed and directed by management

Seniority level Entry level

Employment type Full-time

Job function Marketing

Industries Personal Care Product Manufacturing

Location and Salary Los Angeles, CA

Annual Salary: $45,000.00 - $55,000.00

Hourly Pay Range: $22.00/hr - $26.00/hr

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