woom
Key Account Manager – Strategic Partnerships & Products
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Are you an experienced sales professional with a strong track record of building meaningful retail partnerships and driving consistent growth? Do you enjoy turning market insights into practical, results-driven action? If so, woom is looking for a Manager of Key Accounts and Strategic Partnerships to join our growing team.
At woom, we’re not just creating bikes—we’re inspiring a lifelong love of cycling in young riders and helping families create lasting memories. Through innovative design, uncompromising safety, and premium quality, we’re redefining the children’s cycling experience. We’re seeking a collaborative, performance-oriented individual to help strengthen and grow relationships with our key retail partners and support woom’s continued expansion.
What You’ll Be Doing As our Manager of Key Accounts – Strategic Partnerships, you will be the strategic force behind our most important client relationships. Your responsibilities will include:
Strategic Account Growth: Develop and execute comprehensive account plans to expand sales, profitability, and market share within our key accounts including National and Regional multi-door accounts. Identify new opportunities and build long-term value. Apply drive and strategic leadership behind our independent accounts and work with the sales manager and account manager to strengthen and grow IBD partnerships (50% WOW, 25% REI, 25% new National/Key Accounts).
Relationship Management: Cultivate and strengthen deep, collaborative relationships with key stakeholders at all levels within partner organizations. Serve as primary point of contact and trusted advisor.
Performance Optimization: Analyze sales data, market trends, and competitive landscapes to identify growth opportunities and optimize performance. Translate insights into actionable strategies.
Retail and Field Marketing: Work closely with marketing and sales teams to ensure a premium and impactful point-of-sale presentation at key stores and robust training programs for in-store team members.
Cross-Functional Collaboration: Partner with marketing, product development, and operations teams to ensure seamless execution of strategies and superior service delivery for key accounts.
Outside Sales Team Collaboration: Partner with Outside Sales Representatives to drive sales performance through disciplined account management, strong merchandising execution, and effective in-store education.
Negotiation & Agreement: Lead complex negotiations to secure mutually beneficial agreements that support woom's strategic objectives and foster long-term partnerships.
Order Management: Oversee and manage the order entry process for accounts, ensuring accuracy, efficiency, and timely fulfillment.
Forecasting & Budgeting: Develop accurate sales forecasts and manage budgets for assigned accounts, aligning with company goals and efficient resource allocation.
Market Intelligence: Stay abreast of industry trends, customer needs, and competitive activities, providing critical feedback to internal teams to inform product development and strategic initiatives.
Strategic Presentations: Prepare and deliver compelling presentations to internal stakeholders and key account partners, communicating strategies, results, and opportunities.
Travel: Must be available to travel 20‑30% of the time to key accounts for training, merchandising, and account management.
Success Metrics
Sell‑Through Growth: Drive a minimum 20% improvement in sell‑through across assigned key accounts, including REI, regional partners, and Independent Bike Dealers, achieving $100k WOW sales.
Average Order Value (AOV): Increase average order value by 20% through expanded adoption of woom’s full ecosystem of bikes, accessories, and related products.
New Account Acquisition: Open and onboard 50 new key accounts in 2026, ensuring alignment with brand standards and long‑term growth potential.
Program Launch & Execution: Successfully launch and execute the 2026 sales and merchandising program, achieving on‑time rollout, strong retail adoption, and consistent execution across key and specialty accounts.
Retail Training Completion: Achieve 100% training completion across all assigned key accounts in 2026.
Field & In‑Store Execution: Complete in‑store visits to 100% of assigned key accounts in 2026, ensuring standards and education are executed effectively.
What You Bring
5+ years of experience in Key Account Management or a similar senior sales role, with a demonstrated history of significantly growing major accounts.
Strong strategic planning and analytical skills, capable of translating complex data into clear, actionable strategies.
Exceptional communication, negotiation, and presentation abilities across all organizational levels.
A performance‑driven mindset with a focus on achieving and exceeding targets.
Proficiency with CRM software and sales analytics platforms.
Experience within the cycling, outdoor, or juvenile products industry is a significant advantage.
Referrals increase your chances of interviewing at woom by 2x.
Get notified about new Key Account Manager jobs in Austin, TX.
Austin, TX $55,000.00‑$65,000.00 – 1 month ago
Austin, TX $120,000.00‑$180,000.00 – 1 day ago
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Are you an experienced sales professional with a strong track record of building meaningful retail partnerships and driving consistent growth? Do you enjoy turning market insights into practical, results-driven action? If so, woom is looking for a Manager of Key Accounts and Strategic Partnerships to join our growing team.
At woom, we’re not just creating bikes—we’re inspiring a lifelong love of cycling in young riders and helping families create lasting memories. Through innovative design, uncompromising safety, and premium quality, we’re redefining the children’s cycling experience. We’re seeking a collaborative, performance-oriented individual to help strengthen and grow relationships with our key retail partners and support woom’s continued expansion.
What You’ll Be Doing As our Manager of Key Accounts – Strategic Partnerships, you will be the strategic force behind our most important client relationships. Your responsibilities will include:
Strategic Account Growth: Develop and execute comprehensive account plans to expand sales, profitability, and market share within our key accounts including National and Regional multi-door accounts. Identify new opportunities and build long-term value. Apply drive and strategic leadership behind our independent accounts and work with the sales manager and account manager to strengthen and grow IBD partnerships (50% WOW, 25% REI, 25% new National/Key Accounts).
Relationship Management: Cultivate and strengthen deep, collaborative relationships with key stakeholders at all levels within partner organizations. Serve as primary point of contact and trusted advisor.
Performance Optimization: Analyze sales data, market trends, and competitive landscapes to identify growth opportunities and optimize performance. Translate insights into actionable strategies.
Retail and Field Marketing: Work closely with marketing and sales teams to ensure a premium and impactful point-of-sale presentation at key stores and robust training programs for in-store team members.
Cross-Functional Collaboration: Partner with marketing, product development, and operations teams to ensure seamless execution of strategies and superior service delivery for key accounts.
Outside Sales Team Collaboration: Partner with Outside Sales Representatives to drive sales performance through disciplined account management, strong merchandising execution, and effective in-store education.
Negotiation & Agreement: Lead complex negotiations to secure mutually beneficial agreements that support woom's strategic objectives and foster long-term partnerships.
Order Management: Oversee and manage the order entry process for accounts, ensuring accuracy, efficiency, and timely fulfillment.
Forecasting & Budgeting: Develop accurate sales forecasts and manage budgets for assigned accounts, aligning with company goals and efficient resource allocation.
Market Intelligence: Stay abreast of industry trends, customer needs, and competitive activities, providing critical feedback to internal teams to inform product development and strategic initiatives.
Strategic Presentations: Prepare and deliver compelling presentations to internal stakeholders and key account partners, communicating strategies, results, and opportunities.
Travel: Must be available to travel 20‑30% of the time to key accounts for training, merchandising, and account management.
Success Metrics
Sell‑Through Growth: Drive a minimum 20% improvement in sell‑through across assigned key accounts, including REI, regional partners, and Independent Bike Dealers, achieving $100k WOW sales.
Average Order Value (AOV): Increase average order value by 20% through expanded adoption of woom’s full ecosystem of bikes, accessories, and related products.
New Account Acquisition: Open and onboard 50 new key accounts in 2026, ensuring alignment with brand standards and long‑term growth potential.
Program Launch & Execution: Successfully launch and execute the 2026 sales and merchandising program, achieving on‑time rollout, strong retail adoption, and consistent execution across key and specialty accounts.
Retail Training Completion: Achieve 100% training completion across all assigned key accounts in 2026.
Field & In‑Store Execution: Complete in‑store visits to 100% of assigned key accounts in 2026, ensuring standards and education are executed effectively.
What You Bring
5+ years of experience in Key Account Management or a similar senior sales role, with a demonstrated history of significantly growing major accounts.
Strong strategic planning and analytical skills, capable of translating complex data into clear, actionable strategies.
Exceptional communication, negotiation, and presentation abilities across all organizational levels.
A performance‑driven mindset with a focus on achieving and exceeding targets.
Proficiency with CRM software and sales analytics platforms.
Experience within the cycling, outdoor, or juvenile products industry is a significant advantage.
Referrals increase your chances of interviewing at woom by 2x.
Get notified about new Key Account Manager jobs in Austin, TX.
Austin, TX $55,000.00‑$65,000.00 – 1 month ago
Austin, TX $120,000.00‑$180,000.00 – 1 day ago
#J-18808-Ljbffr