Real Work From Anywhere
Demand Generation & Marketing Lead
Real Work From Anywhere, Cambridge, Massachusetts, us, 02140
Istari is a digital engineering software company enabling customers to turn the physical world into the digital to accomplish their specific mission or business objectives.
We are creating the world’s best engineering model sharing platform, allowing customers to simply and securely integrate their models across different engineering disciplines, organizations, and security levels.
We are passionate about creating the world’s first open and scalable industrial metaverse. Whether our customers design prototypes, perform virtual testing, or train AI and autonomy for complex systems, we know that going digital will save them time, resources, and reduce their environmental impact.
Values
Purposeful Autonomy : We value letting people self‑organize and self‑motivate. Our flat structure and lack of meeting clutter empower individuals, and our autonomy is goal‑oriented and results‑driven.
Smart Transparency : We believe in honest‑but‑kind communication, transparency, and open‑door policies. We share work‑in‑progress and fast feedback keeps autonomy purposeful.
Continual Curiosity : We love learning to do things ourselves, asking, reading, sharing, teaching, and filming our breakthroughs. Writing focuses ideas and helps us share.
Equal Opportunity Istari is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Demand Generation & Marketing Lead The Demand Generation & Marketing Lead is responsible for building the top‑of‑funnel growth engine for Istari. You will own multi‑channel demand creation, product and technical marketing, content strategy, and targeted account‑based marketing (ABM) campaigns across federal, commercial, and supplier segments. This is a cross‑functional role that works across Sales, Government Relations, and Product Management to refine messaging.
Key Responsibilities
Demand Generation & Pipeline Creation : Build multi‑touch campaigns aligned to priority segments. Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media. Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics. Generate predictable, high‑quality top‑of‑funnel pipeline and drive experimentation across channels.
Product Marketing & Technical Narrative : Translate complex engineering and infrastructure workflows into compelling value narratives. Build sales and marketing assets and create technical content with engineering and product teams. Work cross‑functionally with product stakeholders.
Content Strategy & Market Leadership : Own the content roadmap. Produce technical and thought‑leadership content. Align content with Sales Ops, Government Relations, and Product Management stakeholders.
GTM Alignment and Analytics : Align on ICPs, personas, and segments. Coordinate dashboards and campaign ROI. Ensure clean integration with HubSpot and GTM processes. Co‑develop ABM programs and GTM plays.
Marketing Operations : Own HubSpot marketing automation. Use data to refine targeting and messaging. Manage landing pages and tracking.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or Engineering.
5–10+ years of experience in demand generation, growth marketing, or product marketing for a software company (preferably Defense Technology).
Proven success in technical B2B software.
Strong collaboration experience with Sales Ops/RevOps.
Strong technical storytelling ability.
Hands‑on HubSpot experience.
Must be a U.S. citizen living within the United States.
Preferred Qualifications
Background in aerospace, defense, digital engineering, or cloud infrastructure.
Enterprise sales cycle support.
Event marketing experience.
Why Join Us?
High‑impact role.
Deep technical exposure.
Strategic GTM leadership.
Mission‑driven environment.
High‑trust, collaborative culture.
Benefits
Health and Family
Medical/Dental/Vision – Employee premiums are 100% company paid.
Life Insurance.
Flexible Work Hours.
Unlimited Paid Time Off (PTO) with federal government holidays.
Financial
Competitive Compensation.
401(k).
Company Stock Options.
Home Office Setup Budget.
Learning
Reimbursement for approved trainings and subscriptions.
Conferences (travel, lodging, and fees).
Note - some benefits are not available to interns or contractors.
Thank you for your interest in Istari. Expect to hear back from us soon with next steps.
#J-18808-Ljbffr
We are creating the world’s best engineering model sharing platform, allowing customers to simply and securely integrate their models across different engineering disciplines, organizations, and security levels.
We are passionate about creating the world’s first open and scalable industrial metaverse. Whether our customers design prototypes, perform virtual testing, or train AI and autonomy for complex systems, we know that going digital will save them time, resources, and reduce their environmental impact.
Values
Purposeful Autonomy : We value letting people self‑organize and self‑motivate. Our flat structure and lack of meeting clutter empower individuals, and our autonomy is goal‑oriented and results‑driven.
Smart Transparency : We believe in honest‑but‑kind communication, transparency, and open‑door policies. We share work‑in‑progress and fast feedback keeps autonomy purposeful.
Continual Curiosity : We love learning to do things ourselves, asking, reading, sharing, teaching, and filming our breakthroughs. Writing focuses ideas and helps us share.
Equal Opportunity Istari is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Demand Generation & Marketing Lead The Demand Generation & Marketing Lead is responsible for building the top‑of‑funnel growth engine for Istari. You will own multi‑channel demand creation, product and technical marketing, content strategy, and targeted account‑based marketing (ABM) campaigns across federal, commercial, and supplier segments. This is a cross‑functional role that works across Sales, Government Relations, and Product Management to refine messaging.
Key Responsibilities
Demand Generation & Pipeline Creation : Build multi‑touch campaigns aligned to priority segments. Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media. Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics. Generate predictable, high‑quality top‑of‑funnel pipeline and drive experimentation across channels.
Product Marketing & Technical Narrative : Translate complex engineering and infrastructure workflows into compelling value narratives. Build sales and marketing assets and create technical content with engineering and product teams. Work cross‑functionally with product stakeholders.
Content Strategy & Market Leadership : Own the content roadmap. Produce technical and thought‑leadership content. Align content with Sales Ops, Government Relations, and Product Management stakeholders.
GTM Alignment and Analytics : Align on ICPs, personas, and segments. Coordinate dashboards and campaign ROI. Ensure clean integration with HubSpot and GTM processes. Co‑develop ABM programs and GTM plays.
Marketing Operations : Own HubSpot marketing automation. Use data to refine targeting and messaging. Manage landing pages and tracking.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or Engineering.
5–10+ years of experience in demand generation, growth marketing, or product marketing for a software company (preferably Defense Technology).
Proven success in technical B2B software.
Strong collaboration experience with Sales Ops/RevOps.
Strong technical storytelling ability.
Hands‑on HubSpot experience.
Must be a U.S. citizen living within the United States.
Preferred Qualifications
Background in aerospace, defense, digital engineering, or cloud infrastructure.
Enterprise sales cycle support.
Event marketing experience.
Why Join Us?
High‑impact role.
Deep technical exposure.
Strategic GTM leadership.
Mission‑driven environment.
High‑trust, collaborative culture.
Benefits
Health and Family
Medical/Dental/Vision – Employee premiums are 100% company paid.
Life Insurance.
Flexible Work Hours.
Unlimited Paid Time Off (PTO) with federal government holidays.
Financial
Competitive Compensation.
401(k).
Company Stock Options.
Home Office Setup Budget.
Learning
Reimbursement for approved trainings and subscriptions.
Conferences (travel, lodging, and fees).
Note - some benefits are not available to interns or contractors.
Thank you for your interest in Istari. Expect to hear back from us soon with next steps.
#J-18808-Ljbffr