Job Description
Freshworks is seeking a high‑impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America). This role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations and scalable partner enablement. You’ll work directly with influential distributors and high‑growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets.
We’re looking for a marketer who can think strategically, execute flawlessly, operate across cultures and serve as the connective tissue between Sales, Channel and Marketing. This is a hybrid role that will be based in Boston, MA and requires an in‑office presence three days per week (Tuesday–Thursday).
Responsibilities
- Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
- Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
- Advise or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships.
- Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
- Manage MDF planning, approvals and ROI, ensuring investments ladder into the regional revenue plan.
- Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
- Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success.
- Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
- Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
- Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
- Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing and Customer Advocacy to ensure partners’ visibility in the Freshworks ecosystem & vice versa.
Qualifications
- 6–8 years of experience in a Partner marketing role such as channels, resellers, ISV, and SI partnerships.
- Experience in marketing technology and SaaS businesses is a bonus.
- Ability to bring multiple teams together to drive co‑marketing campaigns.
- Creative thinking, self‑driven & customer‑centric mindset.
- Strong project management and organizational skills: prioritize tasks, meet deadlines, manage multiple projects simultaneously.
- Strong analytical & problem‑solving skills; data & ROI‑driven.
- Knowledge of CRM systems, marketing automation platforms and tools for effective planning & execution of marketing campaigns.
Additional Information
This is a hybrid role based in Boston, MA, with an in‑office presence three days per week (Tuesday–Thursday).
The annual base salary range is $109,100–$143,220 USD, with eligibility for a target bonus. Compensation is based on location, experience, job‑related skills and level. Bonus/equity may be available. Freshworks offers dental, medical, vision, disability and life insurance, equity & ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits, as well as adoption and parental leave benefits.
At Freshworks, we foster an environment that enables everyone to find their true potential, purpose and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities and business.
Company Overview
Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise‑grade solutions are powerful, yet easy to use, and quickly deliver results. Our people‑first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. With over 4,500 employees around the world, we are dedicated to creating real impact.
Fresh vision. Real impact. Come build it with us.
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