Confidential
Vice President of Growth Marketing
About the Company
Pioneering commercial bank & financial services company
Industry Banking
Type Public Company
Founded 1863
Employees 10,001+
Categories
Financial Services Banking Investment Management Banking & Mortgages Consulting & Professional Services Finance Bank Banking Services Banks and Institutions Business CEOs and Executives Consumer Banking Oregon Personal Banking Insurance Investment Banking
Specialties
financial services banking payments loans deposits mortgage home equity and wealth management asset-based lending commercial lending custody services equipment financing foreign exchange fund services global payments and receivables liquidity and asset management loan syndication market risk management payment processing treasury management supply chain financing wealth management and financial services
Business Classifications
B2B B2C
About the Role
The Company is seeking a VP of Growth Marketing to spearhead the development and implementation of a robust digital and growth marketing strategy. The successful candidate will be responsible for defining and executing a data-driven marketing approach that is in line with the company's business objectives, and that fosters measurable growth and customer engagement across various digital channels. This includes overseeing the optimization of digital properties, content creation, and leading marketing operations such as lead lifecycle management and budget allocation. The role also involves leading paid media and agency management, monitoring and reporting on performance, and ensuring data governance and compliance with privacy regulations.
Applicants for the VP of Growth Marketing position at the company should have a proven track record in digital and growth marketing, with a strong focus on B2B and payments. The role requires a leader who can stay ahead of industry trends and technologies, and who is adept at maintaining data quality standards and ensuring compliance with privacy regulations. The ideal candidate will have experience in developing and maintaining marketing dashboards, implementing attribution models, and delivering insights for business reviews. A deep understanding of SEO, lead generation, and conversion rate optimization is essential, as is the ability to manage agency relationships and maintain a test-and-learn roadmap for continuous improvement.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Pioneering commercial bank & financial services company
Industry Banking
Type Public Company
Founded 1863
Employees 10,001+
Categories
Financial Services Banking Investment Management Banking & Mortgages Consulting & Professional Services Finance Bank Banking Services Banks and Institutions Business CEOs and Executives Consumer Banking Oregon Personal Banking Insurance Investment Banking
Specialties
financial services banking payments loans deposits mortgage home equity and wealth management asset-based lending commercial lending custody services equipment financing foreign exchange fund services global payments and receivables liquidity and asset management loan syndication market risk management payment processing treasury management supply chain financing wealth management and financial services
Business Classifications
B2B B2C
About the Role
The Company is seeking a VP of Growth Marketing to spearhead the development and implementation of a robust digital and growth marketing strategy. The successful candidate will be responsible for defining and executing a data-driven marketing approach that is in line with the company's business objectives, and that fosters measurable growth and customer engagement across various digital channels. This includes overseeing the optimization of digital properties, content creation, and leading marketing operations such as lead lifecycle management and budget allocation. The role also involves leading paid media and agency management, monitoring and reporting on performance, and ensuring data governance and compliance with privacy regulations.
Applicants for the VP of Growth Marketing position at the company should have a proven track record in digital and growth marketing, with a strong focus on B2B and payments. The role requires a leader who can stay ahead of industry trends and technologies, and who is adept at maintaining data quality standards and ensuring compliance with privacy regulations. The ideal candidate will have experience in developing and maintaining marketing dashboards, implementing attribution models, and delivering insights for business reviews. A deep understanding of SEO, lead generation, and conversion rate optimization is essential, as is the ability to manage agency relationships and maintain a test-and-learn roadmap for continuous improvement.
Travel Percent Less than 10%
Functions
Marketing