Confidential
Vice President of Communications & Marketing
About the Company
Well-known public university
Industry Higher Education
Type Educational Institution
Founded 1798
Employees 5001-10,000
Categories
Art Education Human Resources Industrial Engineering Law Enforcement Medical Performing Arts ACC Cardinals College Colleges & Universities Commonwealth Louisville Metropolitan Research University University University of Louisville UofL
Specialties
research medical research education science arts engineering medicine medical school law school entrepreneur program and business school
About the Role
The Company is in search of a Vice President for Communications and Marketing to play a pivotal role in shaping and elevating its brand, and leading strategic communications that align with its mission. The successful candidate will be responsible for developing and executing a comprehensive strategy to effectively tell the institution's story, both past and present, and into the future. This includes championing collaboration across various units to ensure consistent messaging and brand alignment, as well as leveraging data-driven insights. The role also involves driving innovative strategies for enrollment and digital marketing, with a focus on expanding reach for recruitment and online programs. The Vice President will be a key figure in the company's transformative moment, particularly in the areas of enrollment growth, student success, and strategic innovation.
The ideal candidate will be a proven leader in communications and marketing, preferably within the higher education sector, with a strong vision for brand development and experience in managing complex, multi-unit organizations. They must be adept at addressing resource challenges, optimizing staffing and funding, and standardizing brand identity. Additionally, the role requires expertise in legislative, state, and federal communications, and the ability to lead a proactive, strategic approach to marketing and communications. The Vice President will also be tasked with overseeing web development projects, enhancing user experience, and ensuring brand consistency. A critical aspect of the position is the development and implementation of robust emergency and crisis response plans, to prepare the institution for complex situations with clarity and confidence.
Hiring Manager Title President
Travel Percent Less than 10%
Functions
Marketing
About the Company
Well-known public university
Industry Higher Education
Type Educational Institution
Founded 1798
Employees 5001-10,000
Categories
Art Education Human Resources Industrial Engineering Law Enforcement Medical Performing Arts ACC Cardinals College Colleges & Universities Commonwealth Louisville Metropolitan Research University University University of Louisville UofL
Specialties
research medical research education science arts engineering medicine medical school law school entrepreneur program and business school
About the Role
The Company is in search of a Vice President for Communications and Marketing to play a pivotal role in shaping and elevating its brand, and leading strategic communications that align with its mission. The successful candidate will be responsible for developing and executing a comprehensive strategy to effectively tell the institution's story, both past and present, and into the future. This includes championing collaboration across various units to ensure consistent messaging and brand alignment, as well as leveraging data-driven insights. The role also involves driving innovative strategies for enrollment and digital marketing, with a focus on expanding reach for recruitment and online programs. The Vice President will be a key figure in the company's transformative moment, particularly in the areas of enrollment growth, student success, and strategic innovation.
The ideal candidate will be a proven leader in communications and marketing, preferably within the higher education sector, with a strong vision for brand development and experience in managing complex, multi-unit organizations. They must be adept at addressing resource challenges, optimizing staffing and funding, and standardizing brand identity. Additionally, the role requires expertise in legislative, state, and federal communications, and the ability to lead a proactive, strategic approach to marketing and communications. The Vice President will also be tasked with overseeing web development projects, enhancing user experience, and ensuring brand consistency. A critical aspect of the position is the development and implementation of robust emergency and crisis response plans, to prepare the institution for complex situations with clarity and confidence.
Hiring Manager Title President
Travel Percent Less than 10%
Functions
Marketing