CRM Marketing Coordinator Specialist Job at Activate Talent in Victorville

CRM Marketing Coordinator Specialist

Join us and become a key player in the #remoteworkrevolution!

Role Overview:

We are seeking an enthusiastic and organized CRM Marketing Coordinator who is eager to expand their skill set. In this dynamic role, you will collaborate with various teams, including Marketing, eCommerce, Customer Service, and Creative, to enhance user engagement and loyalty through email, SMS, and Direct Mail marketing strategies. If you have a passion for the beauty direct-to-consumer sector and a strong interest in customer lifecycle marketing, we want to hear from you! Reporting directly to the CRM Lead, your success will be gauged by your ability to build and execute marketing campaigns, conduct quality assurance, engage in copywriting, manage projects, and deploy email marketing initiatives.

Key Responsibilities:

• Collaborate with CRM, Analytics, Marketing, and CX teams to create and share compelling digital assets for relationship marketing channels.
• Draft creative briefs for designers to execute impactful email and direct mail campaigns focused on boosting customer loyalty and generating revenue.
• Develop engaging copy for SMS marketing campaigns and on-site promotional messages.
• Manage the upload of email campaigns for effective delivery.
• Assist with testing, analyzing, and optimizing email communications.
• Help create customer segments within the email marketing platform for targeted outreach.
• Regularly report on top-performing campaigns and overall CRM engagement metrics.
• Review competitor email strategies to identify potential opportunities for improvement.
• Conduct quality assurance checks on email campaigns, ensuring meticulous attention to detail for optimal execution.
• Submit creative design requests and oversee the creative production and feedback process in collaboration with the Creative Project Manager.
• Perform additional marketing and operational tasks as assigned.