Content Marketing Associate Job at Koddi in Dallas

Job Summary: Koddi is hiring a Content Marketing Associate to support the execution of high‑quality, performance‑driven content across demand generation, ABM, social, and thought leadership programs. The role is key to expanding into new verticals by enabling faster campaign execution, improving upper‑funnel performance, and maximizing the impact of core content assets.

What You’ll Do

• Create and execute content for ABM, social, email, blog, and nurture campaigns aligned to Koddi’s strategic growth priorities and vertical expansion efforts.
• Produce and iterate campaign‑ready content across channels, including LinkedIn social posts, email sequences, newsletters, blog content, and CRM advertising.
• Maintain and update sales content, including FAQs, one‑pagers, case studies, and best practices, to support sales conversations and pipeline progression.
• Maximize the impact of high‑leverage assets, such as reports, case studies, and nurture streams by repurposing and extending them across channels to extend reach and engagement.
• Collaborate with Product Marketing to develop case studies, long‑form blogs, and multi‑step nurture campaigns in support of product launches and GTM initiatives.
• Own and execute content execution for vertical‑specific campaigns, ensuring messaging aligns with audience needs and differentiation.
• Support events by delivering timely, on‑brand supporting collateral.
• Use tools like HubSpot, Salesforce, and LinkedIn Campaign Manager to execute, manage, and measure content performance.
• Continuously refine content based on performance insights, feedback, and evolving GTM priorities.
• Create and optimize assets for SEO and GEO optimization to boost visibility and traffic.

What You’ll Bring

• 3 years of experience in content marketing, demand generation, or B2B marketing (bonus for SaaS, ad tech, or commerce media).
• Strong writing and editing skills, with the ability to adapt tone, structure, and format across channels and audiences.
• Experience producing and reporting on content for email, social, blogs, and campaigns, with an understanding of how content supports pipeline and revenue goals.
• Expert at marketing tools and optimization for HubSpot, Salesforce, and LinkedIn Campaign Manager.
• Experience supporting ABM programs or vertical‑specific marketing campaigns.
• Experience repurposing long‑form assets into multi‑channel campaigns.
• Experience optimizing content for SEO and GEO.
• Interest in experimenting with new formats (video, newsletters, paid social, CRM ads).