SalaryGuide is hiring: Paid Media Strategist in Austin

Responsibilities Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing Build strategic recommendations by analyzing client performance and demographic data, performing competitive analysis and researching keywords Research and stay up to date on industry trends, media channel developments and new methodologies Create and build campaigns from the ground up, including account set-up, campaign planning/organization, ad copywriting, keyword selection and setting bid strategy Work with the graphic design team to produce creative assets Manage multi-channel advertising campaigns across paid search, display and social media channels Regularly test and optimize bids, keywords, text ads, image ads, and landing pages to ensure that campaigns continually improve over time and meet client goals Build client relationships with key accounts and act as the daily point of contact for your clients Requirements 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree. 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms Superb written and verbal communication skills and client relationship skills Benefits Open leave (paid time off) Paid Leave for new parents Health insurance (including dental and vision) Flex Spending Plan Employee Assistance Program 401K with company matching Student Loan Repayment Program Professional development opportunities Rewards and recognition programs Mobile phone & internet reimbursement #J-18808-Ljbffr