Toptal launches HireGlobal The most competitively priced global workforce payroll platform.
SEO Specialist About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe , Toptal is the world’s largest fully remote workforce .
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Job Summary: As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to Toptal.com and improving conversion efficiency across the organic channel. You will operate at the intersection of search, content, product, and data, partnering with engineers, designers, copywriters, analysts, and growth leaders to scale organic acquisition in an evolving search landscape.
Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences, with a focus on both top-of-funnel demand capture and high-intent, revenue-driving queries associated with companies looking to hire elite talent. You will lead on-page optimization, content strategy, technical SEO, and authority growth, while also contributing to product and platform enhancements that unlock scalable organic growth.
This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.
Responsibilities: The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team.
Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization.
Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences.
Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand.
Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent.
Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions.
Identify and execute authority-building initiatives, including backlink analysis, link quality monitoring, and scalable acquisition strategies.
Partner with content, PR, and distribution teams to define target terms, anchor strategies, and landing pages that strengthen key revenue-driving URLs.
Own technical SEO hygiene, including crawlability, indexing, rendering, Core Web Vitals, site speed, and structured data.
Collaborate with Product and Engineering teams on SEO-driven product improvements, templates, and platform capabilities.
Monitor and report on core SEO KPIs, including rankings, traffic quality, CTR, conversion rate, and cost efficiency.
Maintain strong, proactive communication with stakeholders via Slack, Zoom, and written documentation.
In the first week, expect to: Complete onboarding and integrate into Toptal’s culture and workflows.
Review current and historical SEO strategies, experiments, and performance.
Understand the roadmap, key growth levers, and near-term opportunities.
Build relationships with direct teammates and adjacent partners.
In the first month, expect to: Develop a deep understanding of Toptal’s SEO stack, data pipelines, and content ecosystem.
Align with cross-functional partners on operating models and collaboration rhythms.
Partner with SEO leadership and analytics to define prioritized project plans for your initial initiatives.
In the first three months, expect to: Lead execution of your first high-impact SEO initiatives, with clear success metrics.
Ship optimizations across content, technical, and product surfaces.
Contribute meaningfully to team-level goals and shared deliverables.
In the first six months, expect to: Expand the scope, scale, and sophistication of your projects.
Influence roadmap decisions through data, insights, and experimentation results.
In the first year, expect to: Be recognized as a trusted SEO expert and strategic partner.
Help shape how Toptal approaches SEO in a world of AI-driven discovery and search evolution.
Qualifications and Job Requirements: Bachelor’s degree in Marketing, Analytics, Business, or related field.
Strong command of modern SEO best practices, including risk management and algorithm-safe execution.
3+ years of hands-on experience in SEO, growth, or search-driven product environments.
Proven experience designing, executing, and analyzing SEO experiments.
Deep understanding of search intent, content relevance, ranking systems, and authority signals.
Experience implementing both content-focused and technical SEO independently and in partnership with engineers.
Solid understanding of web technologies, rendering models, and performance considerations that impact SEO.
Ability to collaborate effectively with developers, content creators, product managers, and marketers.
Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, and or SEMrush, Screaming Frog, PageSpeed Insights, and advanced Excel or Sheets.
High proficiency in conversion rate optimization principles and funnel thinking.
Exceptional attention to detail and strong judgment around brand-appropriate, high-performing experiences.
Comfortable operating in a high-growth, execution-focused environment.
Excellent written and verbal communication skills.
You must be a world-class individual contributor. This role requires doing the work, not just directing it.
For Toptal Use Only: #LI-REMOTE #LI-AB1 #northamerica #centralamerica #europe #easterneurope #southamerica Who You Will WorkWith SVP of Marketing Strategy
As Toptal’s SVP of Marketing Strategy, Luiz is accountable for driving the strategy and implementation across all Marketing channels and initiatives. He’s responsible for ensuring that all Marketing deliverables are aligned with our growth strategy and are at the highest quality level to align with Toptal’s level of excellence. Before Toptal, Luiz built and led corporate strategy and partnership teams in various industries, from Private Equity, Management Consulting, Tech, and Healthcare. He had been designing strategy, driving growth, and managing partnerships in organizations like Booz & Company, Accenture, DaVita, Sling TV, and Burger King. Luiz has an MBA from Harvard Business School and a BSc in Computer Science from the Federal University of Rio de Janeiro.
Paul Timmermann
SVP, Product
As Toptal's SVP of Product, Paul is responsible for building and delivering comprehensive product strategy that supports the talent hiring experience for clients. Paul has overseen the transformation of the end-to-end client product experience through extensive customer-centric research as well as experimentation. Before joining Toptal, Paul was a product manager at Grubhub, leading product development efforts on the restaurant product platform. Paul earned a BS in Business Information Systems from Illinois State University.
Manu Bansal
Senior Director of SEO
As Toptal’s Senior Director of SEO, Manu leads the company’s global organic growth strategy, overseeing technical SEO, content, AI-driven visibility, and full-funnel acquisition across all talent and client surfaces. He directs a distributed SEO organization and partners with Product, Engineering, and Marketing to drive scalable, high-impact search performance. Before joining Toptal, Manu led SEO teams at companies including EarthLink, Hexagon AB, The Home Depot, and Techwood Consulting. His work included guiding cross-functional teams, building technical and analytics frameworks, and managing enterprise search programs across multi-domain environments. Manu holds a Bachelor of Science in Industrial & Systems Engineering, with a Minor in Computer Science, from the Georgia Institute of Technology.
We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
What is the greatest impact that you have had in a prior role?
Describe the top 3 attributes you seek in a work environment in which you thrive.
What is the highest level of education you have completed? We verify education as a part of our hiring process.
High school diploma
Partially complete College/University; not currently enrolled
Partially complete College/University; currently enrolled and working toward degree
Graduate/Master's degree or above
How many years of hands-on SEO experience do you have?
Less than 1 year
1-2 years
3+ years
Do you have hands-on experience with Generative Engine Optimization (GEO)?
Yes
No
I would like to be contacted about future Toptal employment opportunities.
Interested in joining our global talent network?
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In Summary: As an SEO Specialist, you will be responsible for driving high-intent, qualified demand to Toptal.com and improving conversion efficiency across the organic channel . You will operate at the intersection of search, content, product, and data . Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences .
En Español: Toptal lanza HireGlobal La plataforma de nómina global más competitiva para la fuerza laboral. El especialista en SEO sobre Toptal es una red mundial de mejores talentos en negocios, diseño y tecnología que permite a las empresas escalar sus equipos bajo demanda. Con un ingreso anual superior a 200 millones de dólares y miembros del equipo con sede en todo el mundo , es la mayor fuerza laboral completamente remota del mundo . Tomamos los mejores elementos de los equipos virtuales y los combinamos con una estructura de soporte que fomenta la innovación, la interacción social y la diversión. No vemos fronteras, nos movemos a un ritmo rápido y nunca estamos disminuyendo el molde. Resumen: Como especialista de SEO en Taltal, serás responsable de aumentar la demanda de alta intención y calificados a Toptal.com y mejorar la eficiencia de búsqueda remota tradicional a través del canal orgánico. Convertirá la intersección de productos, datos y crecimiento tecnológico, contratará ingenieros y analistas asociados al desarrollo de contenidos, así como desarrollará experiencias relacionadas con el aumento de su capacidad de trabajo, mejorando las perspectivas de crecimiento de negocio de las compañías de alto nivel, aumentará la calidad de mercado e incrementar sus capacidades, mientras que se enfocarán en una estrategia de creación de contenido, compra de producto y la mejora de contenido está relacionada con los motores de inteligencia artificialmente optimizado, pero también ayudará a obtener resultados óptica, lo que va a convertirá a los líderes de potencializadas en un área operativa y a las redes sociales. No ofrecemos patrocinio de visado ni asistencia. Los currículos y la comunicación deben presentarse en inglés. Responsabilidades: La siguiente información está destinada a describir la naturaleza general y el nivel del trabajo que se realiza. no pretende ser una lista exhaustiva de todas las tareas, responsabilidades o habilidades requeridas. Propiciar e ejecutar iniciativas de crecimiento orgánico en estrecha asociación con un equipo transversal y rápido movimiento. Proporcionar pensamiento estratégico claro, orientación escrita y liderazgo mental sobre la dirección y prioridad de SEO. Realizar un análisis SERP profundo y continuo y competitivo, incluidos los resultados de búsqueda clásicos y las experiencias de respuesta aumentadas por IA. Optimizar contenido en página, vincular y arquitectura de información tanto para términos principales como largos. Investigación de palabras clave, modelado y agrupación de consultas, con énfasis en generación comercial y conversión de productos. Definir y analizar estrategias técnicas de desarrollo y distribución de contenidos, incluyendo diseño de páginas web, optimización de redirectos, creación de cuentas y renderizabilidad de sitios web, así como mejorar la calidad de sus páginas URLs, identificar y obtener objetivos de negocio, desarrollando estrategies de acceso a las páginas internos, fortalecer la capacidad de uso de redes sociales e integrados y la distribución de datos, etc. Colaborar con equipos de producto e ingeniería en mejoras de productos, plantillas y capacidades de plataforma impulsadas por SEO. Monitorear e informar sobre los KPIs básicos de SEO, incluidos rankings, calidad del tráfico, CTR, tasa de conversión y eficiencia de costos. Mantener una comunicación sólida y proactiva con las partes interesadas a través de Slack, Zoom y documentación escrita. En la primera semana, espere: completar la incorporación e integrarse en la cultura y flujos de trabajo de Toptals. Revise estrategias, experimentos e expectativas de SEO actuales e históricas y el rendimiento de confianza. Comprender la hoja de ruta, las principales palancas de crecimiento y oportunidades a corto plazo. Construir relaciones directas con compañeros de equipo y socios adyacentes. Durante el primer mes, espera desarrollar un profundo entendimiento de la escala de conocimientos estratégicos, las pipelinas de datos y el ecosistema de contenido. Ayuda a dar forma a la manera en que Toptal se acerca al SEO en un mundo de descubrimiento y evolución de búsqueda impulsados por IA. Calificaciones y requisitos de trabajo: Licenciatura en Marketing, Análisis, Negocio o campo relacionado. Un fuerte dominio de las mejores prácticas modernas del SEO, incluida la gestión de riesgos y ejecución segura con algoritmos. 3+ años de experiencia práctica en entornos de SEO, crecimiento o productos basados en búsquedas. Experiencia comprobada en diseñar, ejecutar y analizar experimentos de SEO. Una comprensión profunda de la intención de buscar, relevancia del contenido, los sistemas de clasificación y señales de autoridad. Antes de Toptal, Luiz construyó y dirigió equipos de estrategia corporativa y asociación en varias industrias, desde Private Equity, Management Consulting, talentos y Healthcare. Ha estado participando en el diseño de estrategias para el desarrollo de productos y empresas como Booz & Grove Company, AccitaV, SVS, Burling Products y Software, así como en la Universidad Estatal de Río de Janeiro. Manu Bansal Director Senior de SEO Como director senior de SEO de Toptal, Manu lidera la estrategia global de crecimiento orgánico de la compañía, supervisando el SEO técnico, contenido, visibilidad impulsada por IA y adquisición del funil completo en todas las superficies de talento y clientes. Dirige una organización distribuida de SEO y socios con Producto, Ingeniería y Marketing para impulsar un rendimiento de búsqueda escalable y de alto impacto. Antes de unirse a Toptal , Manu dirigió equipos de SEO en compañías como EarthLink, Hexagon AB, The Home Depot y Techwood Consulting. Su trabajo incluyó guiar equipos transversales, construir marcos técnicos y analíticos y administrar programas de búsqueas empresariales en entornos multi-domain. Diploma de escuela secundaria Completado parcialmente Colegio/Universidad; no actualmente matriculado Completo parcialmente colegio/universidad; Currently enrolled and working towards a degree Graduate/Master's degree or above ¿Cuántos años de experiencia práctica en SEO tienes? Menos de 1 año 1-2 años 3+ años ¿Tienes experiencia práctica con Optimización del Motor Generativo (GEO)? Sí No Me gustaría ser contactado sobre futuras oportunidades de empleo Toptal.