Media Specialist, Paid Social & Programmatic Job at The Home Depot in Atlanta

Media Specialist, Paid Social & Programmatic at The Home Depot Position Purpose The Media Specialist coordinates and supports implementation of omni‑channel media campaigns and tactics, including supporting the execution and optimization of in‑house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. The position supports both channel and campaign activations and reporting, provides input toward and execution support for paid Test & Learn agenda, and is a key contributor to program tracking and timelines. Key Responsibilities 45% Campaign Management – Manage components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting. Support test & learn agendas. 40% Paid Media Management – Support omni‑channel paid media planning, buying and reporting for all programs and campaigns. 15% Stakeholder Management – Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Direct Manager / Direct Reports This position reports to Manager or Senior Manager, Paid Media. This position has 0 direct reports. Travel Requirements Typically requires overnight travel less than 10% of the time. Physical Requirements Most of the time is spent sitting. On rare occasions there may be a need to move or lift light articles. Working Conditions Located in a comfortable indoor area. Unpleasant conditions would be infrequent and non‑objectionable. Minimum Qualifications Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications Previous experience with large established digital platforms (Facebook, YouTube, etc.) and newer or niche properties a major plus. 1+ years actively managing and implementing large paid digital budgets at an agency or large retailer. Experience with retail websites and analytics. Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Presentation and writing skills. Minimum Education Bachelor’s degree or equivalent in a related field. Preferred Education No additional education required. Minimum Years Of Work Experience 1 year Competencies Action Oriented Collaborates Drives Engagement Customer Focus Drives Results Manages Conflict Seniority level Not Applicable Employment type Full‑time Job function Marketing Industries Consumer Services Location: Atlanta, GA Salary: $70,000–$100,000 (5 months ago) #J-18808-Ljbffr