DBA Web Technologies
Job Function: Pardot Implementation
Date Of Job Posting: 04-01-2018
Pardot Expert - Remote Role
Duration: About 3 months
Location: Remote with one or two client site visits
Rate: Open
ROLE DESCRIPTRION:
Immediate need for a
Pardot Expert
who can compare a current implementation to best practices and then: 1) Recommend/Implement improvements and 2) Train staff on the new processes/functions. DESIRED SKILLS AND EXPERIENCE: -Bachelor’s degree in Comoputer Science, Business, Marketing or related field -Pardot Certified Consultant -Technical Pardot or Marketing Automation Specialist capable of handling day to day management of the marketing platforms including: automations, drip programs, campaigns, prospects, reporting, integrations (and connectors), users, engagements, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components -Ability to train users, assist in creating and documenting training materials and drive user platform adoption with best practices -Have experience generating diverse email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation,Data collection, and analytics for tracking campaign performance and landing pages. -Drive cross-functional marketing initiatives with Sales, Operations, and Product teams to increase provider activation, retention -Experienced setting multi-channel campaigns -Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred -Understand the esoteric nature of email design, delivery and analytics and can effectively communicate this to non-technical stakeholders -Familiar with Pardot apps like event brite, webinar and integration with salesforce -Preferred email marketing or Pardot consultant. -5+ years experience in Exact Target & Pardot implementation -Setting up of folder structures/user/roles in fresh Pardot system -Experience in installation of Salesforce Engage and interaction with Pardot Experience -Create & Review technical/functional specs along with Test Strategy/Plan/log for System Testing and User Training doc -At least 4 years hands-on email and database marketing experience with emphasis on lead generation -At least 4 years hands-on marketing automation experience including setting-up triggered and nurturing campaigns -Expert working knowledge of Salesforce / Pardot -Skilled at segmenting, targeting, pulling and scrubbing lists -Basic HTML experience in order to update existing templates with content and creative changes -Strong analytical capability accompanied by effective oral/written presentation skills -Ability to adapt to changing environments and priorities. -Well-versed on marketing strategies, tactics and best practices across email, direct mail, social, PPC/SEO, etc. -Experience with web analytics platforms,e.g.,Google Analytics, and business intelligence tools,e.g.,Tableau, Looker, etc. Call DBA Web Technologies Today 203-267-5219
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Pardot Expert
who can compare a current implementation to best practices and then: 1) Recommend/Implement improvements and 2) Train staff on the new processes/functions. DESIRED SKILLS AND EXPERIENCE: -Bachelor’s degree in Comoputer Science, Business, Marketing or related field -Pardot Certified Consultant -Technical Pardot or Marketing Automation Specialist capable of handling day to day management of the marketing platforms including: automations, drip programs, campaigns, prospects, reporting, integrations (and connectors), users, engagements, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components -Ability to train users, assist in creating and documenting training materials and drive user platform adoption with best practices -Have experience generating diverse email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation,Data collection, and analytics for tracking campaign performance and landing pages. -Drive cross-functional marketing initiatives with Sales, Operations, and Product teams to increase provider activation, retention -Experienced setting multi-channel campaigns -Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred -Understand the esoteric nature of email design, delivery and analytics and can effectively communicate this to non-technical stakeholders -Familiar with Pardot apps like event brite, webinar and integration with salesforce -Preferred email marketing or Pardot consultant. -5+ years experience in Exact Target & Pardot implementation -Setting up of folder structures/user/roles in fresh Pardot system -Experience in installation of Salesforce Engage and interaction with Pardot Experience -Create & Review technical/functional specs along with Test Strategy/Plan/log for System Testing and User Training doc -At least 4 years hands-on email and database marketing experience with emphasis on lead generation -At least 4 years hands-on marketing automation experience including setting-up triggered and nurturing campaigns -Expert working knowledge of Salesforce / Pardot -Skilled at segmenting, targeting, pulling and scrubbing lists -Basic HTML experience in order to update existing templates with content and creative changes -Strong analytical capability accompanied by effective oral/written presentation skills -Ability to adapt to changing environments and priorities. -Well-versed on marketing strategies, tactics and best practices across email, direct mail, social, PPC/SEO, etc. -Experience with web analytics platforms,e.g.,Google Analytics, and business intelligence tools,e.g.,Tableau, Looker, etc. Call DBA Web Technologies Today 203-267-5219
#J-18808-Ljbffr