Geear (formerly WebStrategies Inc)
Digital Advertising Specialist
Geear (formerly WebStrategies Inc), Richmond, Virginia, United States, 23214
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Digital Advertising Specialist
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Geear (formerly WebStrategies Inc) Geear, a Hubspot Diamond Partner, Google Ads Partner, & Microsoft Ads Partner, and voted one of the Best Places to Work in Virginia, is growing, and we want you to be a part of it! We're looking for an experienced Digital Advertising Specialist to support our growing client work. If you have deep expertise with Google Ads, Meta Ads, and LinkedIn ads, we’d love to hear from you! ***Note: Geear is based in Richmond, Virginia but currently operating 100% virtually and will continue to do so for the foreseeable future*** What You'll Do
Build best-in-market campaigns on Google Ads, Microsoft Ads, Meta, Instagram, LinkedIn and more. You will work alongside account leaders and designers to conceptualize and execute effective digital ad campaigns. Analyze and optimize. Test, observe, improve. We are a culture of strategic planning, agility, and data-driven results. We’ll empower you to figure out what’s working, what’s not, and adjust as necessary. Specific digital advertising tasks to include: Strategy development, including keyword & audience targeting research across Search, Display, Demand Gen, Performance Max, Paid Social, CTV & Video campaigns Campaign monitoring and optimization to maximize performance Write ad copy and provide recommendations on creative/artwork Create and run A/B ad tests Work from anywhere, but travel to Richmond, VA twice yearly for our in-person retreats Who You Are
Someone who loves digital advertising and how it can help businesses. We emphasize driving measurable results for our clients and we use digital advertising to help do that Someone who proactively seeks out new ideas for testing opportunities Someone who loves creating conversion funnels Someone who loves finding keyword opportunities in a crowded space Someone who gets a thrill seeing a CTR increase or cost per acquisition decrease Someone who gets excited watching their campaigns generate conversions Someone who understands how to use data to find insights and create an effective strategy Someone who wants to grow their knowledge and experience in digital advertising Who You'll Work With
A digitally-obsessed team in which you learn from professionals in one of the top online marketing teams in the area. A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and (doing what's) Right. That's why we named our company GEEAR, after our core values. A growing agency voted one of the Best Places to Work in Virginia in 2018, 2019, 2020, 2021, and 2022. A Google Partner, Microsoft Ads Partner and Hubspot Diamond Partner. Setting You Up for Success
As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits: 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day work week. Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership. Group health, dental, vision and life insurance plans at a very low cost 401k savings plan with employer match helps you save some for later Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you) $2000 computer and home office allowance to make sure you have all the equipment you need to do your job well and comfortably $500 annual education stipend Unlimited paid time off Training. You will be trained and certified on the latest digital marketing methods and platforms. A clear track for career growth, increased responsibilities, and increased compensation. Day In The Life
Think of yourself as the digital advertising expert for our clients. Your job is to meet with our internal client success managers, discuss strategy, make recommendations, then put the plan into action. You’ll spend your day doing a combination of internal strategy work and managing live client campaigns. If you have an idea and want to test it, go ahead! Our client success team relies on you and your expertise to make these campaigns a success. Qualifications
2-3 years hands-on experience creating and implementing digital advertising strategies Direct experience working within Google Ads (Search, Display, Discovery/Demand Gen, YouTube Ads), Microsoft Ads, Meta, and LinkedIn advertising platforms CTV, Programmatic, & Audio Platforms (Spotify/Pandora) experience a plus Graphic design skills a plus Hands-on experience with Google Analytics or other web analytics platforms Ability to analyze data to drive recommendations and decisions Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work Superior written and verbal communication skills, coupled with highly developed interpersonal skills High EQ (emotional intelligence) Highly organized with excellent time management skills What's The Geear Culture Like?
Our culture is steeped in our core values of GEEAR: Growth, Essentialism, Empathy, Accountability, and Right. Our people are focused on personal and professional growth, they focus on the essentials, they are empathetic towards others, they take accountability and ownership, and they do what's right and in the best interest of our clients. Our culture is compassionate and team-oriented. We don't tolerate any "throat stomping" or other negative behavior that impacts someone's experience here. That's why our employees rave about our culture (and we think you will, too). Compensation
Total earning potential: $65,600-$73,900/yr Base salary: $60,000 - $70,000/yr commensurate with experience Additional company bonus opportunities: $5,600 - $8,900/yr A little more about us...
We believe strongly in personal accountability. We will invest in you, challenge you, and develop you. It is in our best interest to see you succeed and grow. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at Geear (formerly WebStrategies Inc) by 2x Get notified about new Advertising Specialist jobs in
Richmond, VA . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Digital Advertising Specialist
role at
Geear (formerly WebStrategies Inc) Geear, a Hubspot Diamond Partner, Google Ads Partner, & Microsoft Ads Partner, and voted one of the Best Places to Work in Virginia, is growing, and we want you to be a part of it! We're looking for an experienced Digital Advertising Specialist to support our growing client work. If you have deep expertise with Google Ads, Meta Ads, and LinkedIn ads, we’d love to hear from you! ***Note: Geear is based in Richmond, Virginia but currently operating 100% virtually and will continue to do so for the foreseeable future*** What You'll Do
Build best-in-market campaigns on Google Ads, Microsoft Ads, Meta, Instagram, LinkedIn and more. You will work alongside account leaders and designers to conceptualize and execute effective digital ad campaigns. Analyze and optimize. Test, observe, improve. We are a culture of strategic planning, agility, and data-driven results. We’ll empower you to figure out what’s working, what’s not, and adjust as necessary. Specific digital advertising tasks to include: Strategy development, including keyword & audience targeting research across Search, Display, Demand Gen, Performance Max, Paid Social, CTV & Video campaigns Campaign monitoring and optimization to maximize performance Write ad copy and provide recommendations on creative/artwork Create and run A/B ad tests Work from anywhere, but travel to Richmond, VA twice yearly for our in-person retreats Who You Are
Someone who loves digital advertising and how it can help businesses. We emphasize driving measurable results for our clients and we use digital advertising to help do that Someone who proactively seeks out new ideas for testing opportunities Someone who loves creating conversion funnels Someone who loves finding keyword opportunities in a crowded space Someone who gets a thrill seeing a CTR increase or cost per acquisition decrease Someone who gets excited watching their campaigns generate conversions Someone who understands how to use data to find insights and create an effective strategy Someone who wants to grow their knowledge and experience in digital advertising Who You'll Work With
A digitally-obsessed team in which you learn from professionals in one of the top online marketing teams in the area. A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and (doing what's) Right. That's why we named our company GEEAR, after our core values. A growing agency voted one of the Best Places to Work in Virginia in 2018, 2019, 2020, 2021, and 2022. A Google Partner, Microsoft Ads Partner and Hubspot Diamond Partner. Setting You Up for Success
As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits: 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day work week. Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership. Group health, dental, vision and life insurance plans at a very low cost 401k savings plan with employer match helps you save some for later Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you) $2000 computer and home office allowance to make sure you have all the equipment you need to do your job well and comfortably $500 annual education stipend Unlimited paid time off Training. You will be trained and certified on the latest digital marketing methods and platforms. A clear track for career growth, increased responsibilities, and increased compensation. Day In The Life
Think of yourself as the digital advertising expert for our clients. Your job is to meet with our internal client success managers, discuss strategy, make recommendations, then put the plan into action. You’ll spend your day doing a combination of internal strategy work and managing live client campaigns. If you have an idea and want to test it, go ahead! Our client success team relies on you and your expertise to make these campaigns a success. Qualifications
2-3 years hands-on experience creating and implementing digital advertising strategies Direct experience working within Google Ads (Search, Display, Discovery/Demand Gen, YouTube Ads), Microsoft Ads, Meta, and LinkedIn advertising platforms CTV, Programmatic, & Audio Platforms (Spotify/Pandora) experience a plus Graphic design skills a plus Hands-on experience with Google Analytics or other web analytics platforms Ability to analyze data to drive recommendations and decisions Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work Superior written and verbal communication skills, coupled with highly developed interpersonal skills High EQ (emotional intelligence) Highly organized with excellent time management skills What's The Geear Culture Like?
Our culture is steeped in our core values of GEEAR: Growth, Essentialism, Empathy, Accountability, and Right. Our people are focused on personal and professional growth, they focus on the essentials, they are empathetic towards others, they take accountability and ownership, and they do what's right and in the best interest of our clients. Our culture is compassionate and team-oriented. We don't tolerate any "throat stomping" or other negative behavior that impacts someone's experience here. That's why our employees rave about our culture (and we think you will, too). Compensation
Total earning potential: $65,600-$73,900/yr Base salary: $60,000 - $70,000/yr commensurate with experience Additional company bonus opportunities: $5,600 - $8,900/yr A little more about us...
We believe strongly in personal accountability. We will invest in you, challenge you, and develop you. It is in our best interest to see you succeed and grow. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at Geear (formerly WebStrategies Inc) by 2x Get notified about new Advertising Specialist jobs in
Richmond, VA . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr