Okta for Developers
Senior Developer Marketing Specialist (Auth0)
Okta for Developers, Kenmore, New York, United States
Senior Developer Marketing Specialist (Auth0)
Join to apply for the Senior Developer Marketing Specialist (Auth0) role at Okta for Developers.
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
This Person Will
Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition.
Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals.
Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0 product supports startups, developers and nonprofit organizations.
Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content.
Stay Informed: Build deep knowledge the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution.
Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs.
Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives.
Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing.
Reports To Senior Manager, Developer Marketing
We Are Looking For Someone With
Experience in communicating directly with developers and working with organizations/platforms that service them
Strong understanding of the unique needs of the developer persona
Proficiency in reporting funnel metrics
Outstanding written and verbal communication skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way.
Experience working in a fast-paced environment
Thrive (Push, push, push) to get things done in a complex environment
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Transparency and comfort working with open communication channels
You have experience launching products, developing messaging and product positioning
Comfort in picking up dropped balls and helping projects get to the finish line
Proven ability to develop and execute Go-to-Market (GTM) strategies for technical products
Salary and Benefits Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between $126,000—$188,000 USD.
What you can look forward to as a Full-Time Okta employee!
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Engineering and Information Technology
Software Development
Equal Opportunity Employment Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
This Person Will
Build the marketing strategy for Auth0 Developers, collaborating with the broader Marketing, Product, and Developer Led Growth teams to execute initiatives to drive customer acquisition.
Act as a bridge between the Marketing teams and the Developer Led Growth (DLG) Self Service team to ensure the Company marketing strategy is aimed at maximizing DLG funnel goals.
Partner with Marketing for nurture campaigns, webinars, social media, and blog posts that tell the story of how Auth0 product supports startups, developers and nonprofit organizations.
Champion Developer Experience: Advocate for Auth0’s developer-centric features internally and externally, leading product and feature launches, creating market-validated content.
Stay Informed: Build deep knowledge the identity landscape, Auth0 solutions, and developer use cases to inform strategy and execution.
Create, roll out, and maintain non-technical content such as web copy and content, demos, videos, workshops, tutorials, blogs, and events to connect Auth0’s capabilities to customer needs.
Develop Messaging & Positioning: Craft and implement clear, concise, and developer-friendly messaging and positioning for Auth0’s solutions, translating complex technical concepts into impactful narratives.
Contribute to the full lifecycle of campaigns, from ideation and development to launch and optimization, including Paid and Digital marketing.
Reports To Senior Manager, Developer Marketing
We Are Looking For Someone With
Experience in communicating directly with developers and working with organizations/platforms that service them
Strong understanding of the unique needs of the developer persona
Proficiency in reporting funnel metrics
Outstanding written and verbal communication skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way.
Experience working in a fast-paced environment
Thrive (Push, push, push) to get things done in a complex environment
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Transparency and comfort working with open communication channels
You have experience launching products, developing messaging and product positioning
Comfort in picking up dropped balls and helping projects get to the finish line
Proven ability to develop and execute Go-to-Market (GTM) strategies for technical products
Salary and Benefits Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between $126,000—$188,000 USD.
What you can look forward to as a Full-Time Okta employee!
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Engineering and Information Technology
Software Development
Equal Opportunity Employment Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr