Boehringer Ingelheim
AD, Commercial Business Marketing - Equine
Boehringer Ingelheim, Duluth, Georgia, United States, 30155
AD, Commercial Business Marketing - Equine
Join to apply for the
AD, Commercial Business Marketing – Equine
role at
Boehringer Ingelheim .
Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to patients and customers worldwide. The Associate Director of Commercial Business Marketing is responsible for marketing design, activation, analytics, reporting, communication, and execution across the species segment(s) within the US Commercial organization. This role supports marketing activities including sales promotions, sales force communication and alignment, marketing activation, and customer experience delivery within applicable species segments. The incumbent develops and integrates new processes and establishes best practices in Commercial Marketing, working cross-functionally to support internal stakeholders such as Customer Experience, Head of Brand Marketing, and Brand Managers in coordinating species segment incentive planning, budgeting, and evaluating the impact of marketing activities (ROI, value creation).
Duties & Responsibilities
Researches, analyzes and interprets relevant market data and conditions to develop and deploy innovative marketing solutions, promotions, strategic projects and pricing plans that strengthen and enhance revenue opportunities.
Influences Commercial Sales Reps through effective and timely communication and activation to meet and exceed strategic marketing planning and product positioning set forth by global and local Commercial leadership.
Establishes and delivers ‘customer‑centric’ marketing priorities and key initiatives, effectively uses resources, cross‑functionally collaborates, maintains species segment focus, identifies and eliminates inefficient processes, duplicative efforts and roadblocks, and partners with internal stakeholders across the network.
Collaborates and communicates within the species segment to streamline the marketing promotion and incentive processes based on customer need and to enhance the Territory Manager and customer relationship.
Oversees the sales and promotional mix to optimize sales and promotion spends for the segment(s) of responsibility.
Meets individual and family brand objectives by developing ‘outside the box’ forms of promotions (e.g., digital, sponsorships, PR) that meet brand objectives and align with customer needs.
Executes cross‑functionally within Local and Global Commercial and the various species segments to identify business opportunities impacting pricing and rebates, sales force communication and alignment, marketing activation, and delivery of the desired customer experience.
Leads and directs strategic initiatives and established project teams.
Allocates resources and oversees change‑management functions necessary to successfully complete assigned projects.
Partners cross‑functionally and across species to develop and deliver new marketing strategies and best practices in support of long‑term company growth.
Supports the training and development of less experienced commercial marketing personnel as needed.
Requirements
Bachelor’s degree in Marketing, Public Relations, Business or a related discipline.
Minimum of eight (8) years progressive experience designing and leading strategic marketing activities (sales promotions, pricing and rebates, sales force communication, marketing activation, customer experience delivery) within a Commercial Function.
Experience within a Pharmaceutical or Animal Health organization preferred.
Ability to travel 5‑10 %.
Strong written and verbal communication skills, excellent presentation and facilitation skills.
Strong interpersonal skills and demonstrated ability to develop stakeholder relationships.
Demonstrated ability to collaborate and gain buy‑in from stakeholders to deliver results in a highly matrixed organization.
Demonstrated organization, planning & project‑management skills along with solid decision‑making & negotiation skills.
Proven ability to work on multiple high‑level cross‑functional projects and prioritize effectively.
Demonstrated strategic thinking, initiative, and creativity with a proven track record for innovation.
Demonstrated problem‑solving and analytical skills.
Entrepreneurial drive with a proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
Demonstrated agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
Eligibility Requirements
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post‑offer physical (if required).
Must be 18 years of age or older.
Why Boehringer Ingelheim? With us, you can develop your own path in a company that values differences as strengths and breaks new ground to improve lives. Your development is our priority, and we support you to build a career in an independent, authentic, and bold workplace that values respect and friendliness. We invest in programs and groups to ensure your health and wellbeing, and you’ll be part of a team that is constantly innovating to transform lives for generations.
Want to learn more? Visit
Boehringer Ingelheim .
#J-18808-Ljbffr
AD, Commercial Business Marketing – Equine
role at
Boehringer Ingelheim .
Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to patients and customers worldwide. The Associate Director of Commercial Business Marketing is responsible for marketing design, activation, analytics, reporting, communication, and execution across the species segment(s) within the US Commercial organization. This role supports marketing activities including sales promotions, sales force communication and alignment, marketing activation, and customer experience delivery within applicable species segments. The incumbent develops and integrates new processes and establishes best practices in Commercial Marketing, working cross-functionally to support internal stakeholders such as Customer Experience, Head of Brand Marketing, and Brand Managers in coordinating species segment incentive planning, budgeting, and evaluating the impact of marketing activities (ROI, value creation).
Duties & Responsibilities
Researches, analyzes and interprets relevant market data and conditions to develop and deploy innovative marketing solutions, promotions, strategic projects and pricing plans that strengthen and enhance revenue opportunities.
Influences Commercial Sales Reps through effective and timely communication and activation to meet and exceed strategic marketing planning and product positioning set forth by global and local Commercial leadership.
Establishes and delivers ‘customer‑centric’ marketing priorities and key initiatives, effectively uses resources, cross‑functionally collaborates, maintains species segment focus, identifies and eliminates inefficient processes, duplicative efforts and roadblocks, and partners with internal stakeholders across the network.
Collaborates and communicates within the species segment to streamline the marketing promotion and incentive processes based on customer need and to enhance the Territory Manager and customer relationship.
Oversees the sales and promotional mix to optimize sales and promotion spends for the segment(s) of responsibility.
Meets individual and family brand objectives by developing ‘outside the box’ forms of promotions (e.g., digital, sponsorships, PR) that meet brand objectives and align with customer needs.
Executes cross‑functionally within Local and Global Commercial and the various species segments to identify business opportunities impacting pricing and rebates, sales force communication and alignment, marketing activation, and delivery of the desired customer experience.
Leads and directs strategic initiatives and established project teams.
Allocates resources and oversees change‑management functions necessary to successfully complete assigned projects.
Partners cross‑functionally and across species to develop and deliver new marketing strategies and best practices in support of long‑term company growth.
Supports the training and development of less experienced commercial marketing personnel as needed.
Requirements
Bachelor’s degree in Marketing, Public Relations, Business or a related discipline.
Minimum of eight (8) years progressive experience designing and leading strategic marketing activities (sales promotions, pricing and rebates, sales force communication, marketing activation, customer experience delivery) within a Commercial Function.
Experience within a Pharmaceutical or Animal Health organization preferred.
Ability to travel 5‑10 %.
Strong written and verbal communication skills, excellent presentation and facilitation skills.
Strong interpersonal skills and demonstrated ability to develop stakeholder relationships.
Demonstrated ability to collaborate and gain buy‑in from stakeholders to deliver results in a highly matrixed organization.
Demonstrated organization, planning & project‑management skills along with solid decision‑making & negotiation skills.
Proven ability to work on multiple high‑level cross‑functional projects and prioritize effectively.
Demonstrated strategic thinking, initiative, and creativity with a proven track record for innovation.
Demonstrated problem‑solving and analytical skills.
Entrepreneurial drive with a proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
Demonstrated agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
Eligibility Requirements
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post‑offer physical (if required).
Must be 18 years of age or older.
Why Boehringer Ingelheim? With us, you can develop your own path in a company that values differences as strengths and breaks new ground to improve lives. Your development is our priority, and we support you to build a career in an independent, authentic, and bold workplace that values respect and friendliness. We invest in programs and groups to ensure your health and wellbeing, and you’ll be part of a team that is constantly innovating to transform lives for generations.
Want to learn more? Visit
Boehringer Ingelheim .
#J-18808-Ljbffr