Sheppard Auto Group
Audi Sales Manager
General Summary
The Audi Sales Manager is responsible to the GM and GSM for leading the activities and performance of the Audi sales team. Team leadership encompasses: full leadership of the Audi sales team; manufacturer relations; management of all business processes related to forecasting, marketing, inventory, sales, customer service and satisfaction, performance, training and profitability. Expectations of the Audi Sales Manager
Forecasting
Provide the Owner and the GSM with a yearly forecast, quarterly updates and monthly results for Audi new car sales. Provide the Owner and the GSM with yearly, quarterly and monthly sales Team goals and performance results. Prepare and review the monthly sales and performance goals of each team member with the GSM. Marketing
Achieve the manufacturer’s market share requirements. Recommend to the GSM plans for short and long range advertising, sales promotions; staffing needs; insure that all manufacturer’s funded advertising programs meet manufacturer requirements. CSI
Achieve outstanding results from manufacturer surveys. Achievement of CSI requirements for Audi is imperative. Know what the department status is with the manufacturer and update the Owner and GSM monthly. Team Leadership
Recruit, train, manage, hold accountable and nurture team members. Using the annual forecast, create a monthly activity and performance forecast for each team member and hold them accountable for activity and results. Insure that all team members are trained to follow the Sheppard Core Values and Salesperson Training Manual. Support, promote and evaluate adherence to the 40 (appointments)/20 (write-ups)/10+ (sales) process. Review monthly commission sheets, productivity reports, team member’s monthly forecasts, and profit performance with the GSM. Implement a quarterly performance measurement meeting with each team member. Prepare a quarterly performance report for each salesperson for the GSM. Inventory
Recommend to the GSM the new car inventory to be carried by color, model, and equipment, based on customer and market analysis. Maintain a balanced Audi inventory; a 60 day inventory is optimum, not to exceed 90 days. Keep the floored inventory within bank guidelines. Require that standards are maintained for displaying, merchandising, and maintaining new Audis. Customer Service
Model, demonstrate, train and teach the team what it means to, “put the customer first and then care for their automotive needs.” Financial Duties and Responsibilities
Maximize profitability of the Audi department and meet and/or exceed projected sales goals as forecasted with the Owner and the GSM. Manage all contracts in transit until funded. Core Values
Every Team Leader is expected to know, model, live by and implement the Sheppard Core Values for their team. At least once a quarter, every Team Leader is expected to present and discuss a case study to their team that relates to the Sheppard Motors Core Values.
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General Summary
The Audi Sales Manager is responsible to the GM and GSM for leading the activities and performance of the Audi sales team. Team leadership encompasses: full leadership of the Audi sales team; manufacturer relations; management of all business processes related to forecasting, marketing, inventory, sales, customer service and satisfaction, performance, training and profitability. Expectations of the Audi Sales Manager
Forecasting
Provide the Owner and the GSM with a yearly forecast, quarterly updates and monthly results for Audi new car sales. Provide the Owner and the GSM with yearly, quarterly and monthly sales Team goals and performance results. Prepare and review the monthly sales and performance goals of each team member with the GSM. Marketing
Achieve the manufacturer’s market share requirements. Recommend to the GSM plans for short and long range advertising, sales promotions; staffing needs; insure that all manufacturer’s funded advertising programs meet manufacturer requirements. CSI
Achieve outstanding results from manufacturer surveys. Achievement of CSI requirements for Audi is imperative. Know what the department status is with the manufacturer and update the Owner and GSM monthly. Team Leadership
Recruit, train, manage, hold accountable and nurture team members. Using the annual forecast, create a monthly activity and performance forecast for each team member and hold them accountable for activity and results. Insure that all team members are trained to follow the Sheppard Core Values and Salesperson Training Manual. Support, promote and evaluate adherence to the 40 (appointments)/20 (write-ups)/10+ (sales) process. Review monthly commission sheets, productivity reports, team member’s monthly forecasts, and profit performance with the GSM. Implement a quarterly performance measurement meeting with each team member. Prepare a quarterly performance report for each salesperson for the GSM. Inventory
Recommend to the GSM the new car inventory to be carried by color, model, and equipment, based on customer and market analysis. Maintain a balanced Audi inventory; a 60 day inventory is optimum, not to exceed 90 days. Keep the floored inventory within bank guidelines. Require that standards are maintained for displaying, merchandising, and maintaining new Audis. Customer Service
Model, demonstrate, train and teach the team what it means to, “put the customer first and then care for their automotive needs.” Financial Duties and Responsibilities
Maximize profitability of the Audi department and meet and/or exceed projected sales goals as forecasted with the Owner and the GSM. Manage all contracts in transit until funded. Core Values
Every Team Leader is expected to know, model, live by and implement the Sheppard Core Values for their team. At least once a quarter, every Team Leader is expected to present and discuss a case study to their team that relates to the Sheppard Motors Core Values.
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