Goodwill Industries of Middle Georgia and the CSRA
Business Development and Event Sales Manager - Edgars Hospitality Group
Goodwill Industries of Middle Georgia and the CSRA, Augusta, Georgia, United States, 30910
Business Development and Event Sales Manager – Edgars Hospitality Group
The Edgar’s Hospitality Group Business Development and Event Sales Manager is responsible for driving revenue growth across Edgar’s Hospitality Group venues in Augusta and Macon by developing new business, cultivating community relationships, and expanding our reach into the larger Atlanta market. This role focuses exclusively on external sales, prospecting, partnerships, and pipelines, with responsibility for event planning or execution. This position serves as the connector between our venues and the community, promoting Edgar’s Hospitality Group’s unique mission‑driven hospitality offerings and generating consistent, sustainable event business.
PRINCIPLE ACCOUNTABILITIES
Business Development & Sales
Develop and execute a proactive sales strategy to generate new external catering and event business for all Edgar’s Hospitality Group venues.
Establish a strong presence in Augusta, Macon, and Atlanta through networking, community involvement, corporate outreach, and partnership development.
Build partnerships with corporations, nonprofits, associations, wedding planners, and event agencies.
Create and manage a sales pipeline for multi‑venue catering, corporate events, social events, and mission‑aligned partnerships.
Represent Edgar’s Hospitality Group at local and regional events, trade shows, chamber functions, and community networking activities.
Market Expansion
Drive brand awareness in the Atlanta market, bringing new business opportunities to Macon and Augusta.
Expand venue awareness during Masters tournament from corporate outreach and partnership development.
Identify market trends, competitors, and emerging opportunities that support long‑term growth.
Collaboration & Internal Alignment
Partner closely with the on‑site Event and Catering Sales Managers to ensure smooth handoff from prospect to booked event to venue operations team.
Support operations team when needed to execute events at Edgar’s Hospitality Group Venues.
Work with Marketing to create targeted outreach materials and campaigns.
Coordinate with venue leadership to understand capacity, seasonal trends, and revenue goals.
Mission & Community Engagement
Represent Edgar’s Hospitality Group with professionalism and mission‑centered communication, highlighting our commitment to education, workforce development, and community impact.
Leverage community relationships to promote the organization’s mission and expand brand visibility.
SUPERVISOR
Senior Vice President of Hospitality
JOB SPECIFIC COMPETENCIES
Strategic Relationship Building
Business Development & Prospecting
Communication & Presentation Skills
Networking & Community Engagement
Customer Relationship Management (CRM proficiency preferred)
Collaboration & Internal Partnership
Professionalism, Confidentiality, and Mission Alignment
QUALIFICATIONS
Required:
2+ years of business development, outside sales, hospitality sales, catering sales, or related field.
Demonstrated success in building pipelines and closing new business.
Ability to travel regularly within Georgia; reliable transportation required.
Preferred:
Bachelor’s degree in Business, Hospitality, Marketing, or related field preferred.
Strong connections within Augusta/Macon/Atlanta markets preferred.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, or working conditions associated with the role. At times, employees may be required to perform tasks outside of their usual responsibilities to support specific projects or organizational needs. Goodwill Industries of Middle Georgia, Inc. reserves the right to modify, add, or waive job requirements at its discretion.
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PRINCIPLE ACCOUNTABILITIES
Business Development & Sales
Develop and execute a proactive sales strategy to generate new external catering and event business for all Edgar’s Hospitality Group venues.
Establish a strong presence in Augusta, Macon, and Atlanta through networking, community involvement, corporate outreach, and partnership development.
Build partnerships with corporations, nonprofits, associations, wedding planners, and event agencies.
Create and manage a sales pipeline for multi‑venue catering, corporate events, social events, and mission‑aligned partnerships.
Represent Edgar’s Hospitality Group at local and regional events, trade shows, chamber functions, and community networking activities.
Market Expansion
Drive brand awareness in the Atlanta market, bringing new business opportunities to Macon and Augusta.
Expand venue awareness during Masters tournament from corporate outreach and partnership development.
Identify market trends, competitors, and emerging opportunities that support long‑term growth.
Collaboration & Internal Alignment
Partner closely with the on‑site Event and Catering Sales Managers to ensure smooth handoff from prospect to booked event to venue operations team.
Support operations team when needed to execute events at Edgar’s Hospitality Group Venues.
Work with Marketing to create targeted outreach materials and campaigns.
Coordinate with venue leadership to understand capacity, seasonal trends, and revenue goals.
Mission & Community Engagement
Represent Edgar’s Hospitality Group with professionalism and mission‑centered communication, highlighting our commitment to education, workforce development, and community impact.
Leverage community relationships to promote the organization’s mission and expand brand visibility.
SUPERVISOR
Senior Vice President of Hospitality
JOB SPECIFIC COMPETENCIES
Strategic Relationship Building
Business Development & Prospecting
Communication & Presentation Skills
Networking & Community Engagement
Customer Relationship Management (CRM proficiency preferred)
Collaboration & Internal Partnership
Professionalism, Confidentiality, and Mission Alignment
QUALIFICATIONS
Required:
2+ years of business development, outside sales, hospitality sales, catering sales, or related field.
Demonstrated success in building pipelines and closing new business.
Ability to travel regularly within Georgia; reliable transportation required.
Preferred:
Bachelor’s degree in Business, Hospitality, Marketing, or related field preferred.
Strong connections within Augusta/Macon/Atlanta markets preferred.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, or working conditions associated with the role. At times, employees may be required to perform tasks outside of their usual responsibilities to support specific projects or organizational needs. Goodwill Industries of Middle Georgia, Inc. reserves the right to modify, add, or waive job requirements at its discretion.
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