HCA Healthcare
Division VP of Strategic Marketing Communications
HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources and opportunities to reach their potential as healthcare leaders and innovators. From market-rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success. Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership, and the financial and clinical knowledge required of professionals at this industry level. HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for delivering charitable care, uninsured discounts, and other uncompensated expenses.
About the Role The Division Vice President, Strategic Marketing Communications oversees strategic direction and coordination of integrated strategic marketing communications and community engagement initiatives. This includes, but is not limited to marketing strategy execution, internal and external communication, media and public relations, community engagement, and crisis management. He/She will oversee the activation of the Division brand(s) to ensure alignment of marketing, communication and community engagement strategies with applicable division and enterprise goals. This position reports directly to the Group VP and works closely with the Division President and represents marketing and corporate affairs in key leadership meetings as appropriate. This position cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and integration of messages, and guides key leadership in doing the same. Division marketing, communications and community engagement leadership roles report directly to the Division VP, Strategic Marketing Communications. This position will work closely with regional and enterprise marketing shared service leadership to direct and execute Division marketing and brand strategies. Additionally, the VP ensures alignment and consistency of departmental strategies and related messaging, and oversees local partner agencies/contractors that support strategic objectives. The VP works with corporate communications, marketing, and community engagement to ensure internal and external strategies reinforce the promotion and protection of the local brands and the HCA Healthcare brand.
Responsibilities
Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning.
Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives.
Works closely with Corporate Marketing team to identify operational readiness and best use case.
Collaborates with Division and Facility leadership to understand and intake business needs.
Works with the Group team to activate marketing strategies in support of these needs.
Presents monthly reports on all Division marketing activities.
Understands which metrics are most important to executive leadership.
Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences.
Communication – Internal and External
Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages.
Provides internal and external messaging for division-wide channels, initiatives and issues.
Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies.
Oversees the development of speeches, articles, personal correspondence and other materials on behalf of Division President and other key executives as needed.
Is knowledgeable of and helps navigate labor union, state political and regulatory environments in support of the Labor and Government Relations teams.
Leads communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns.
Coordinates with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities.
Collaborates with outside partner agencies/contractors on internal and external messaging.
Manages and implements the external communication activities, specifically in the areas of media relations, public relations, community relations and crisis management.
Media and Public Relations
Manages the work of communications team, including the AVP / Director, Media Relations, facility communication directors / managers (and any outside PR firms), and works collaboratively with them to develop and align internal communication and implement outreach efforts gain earned media and positive share of voice that protect and promote the brands.
Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points.
Evaluates and orchestrates speaking engagements and high-level key notes at community and press events.
Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.
Crisis Management
Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serves as Chief Communications Officer, media talking points, media coordination, and internal and external messaging.
Works with corporate media team on any media that may impact the HCA Healthcare enterprise.
Defining and Managing Brand Strategy
Clearly articulates and champions the HCA Enterprise brand strategy and impact on internal / external stakeholders.
Works closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division.
Ensures that resources and strategies align under the market brand.
Works with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation.
Builds a deep understanding of enterprise and market brand standards, and is accountable for upholding these standards.
Builds an accountability structure within the Division to ensure compliance with brand standards.
Monitors and enforces brand standard compliance across the Division and Facilities.
Community Engagement and Sponsorships
Partners with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of corporate philanthropic efforts and participation in national partnerships.
Actively builds relationships with key opinion leaders, both internally and externally, including in the community and other external organizations to promote the Division and its facilities.
Coordinates and manages corporate sponsorships in partnership with the Division community engagement lead, including negotiation of sponsorship benefits and planning community partnership strategies.
Works with Community Engagement to identify opportunities to showcase the Division’s involvement in community relations and other charitable activities through earned media.
Represents the Division at key community functions and events, and serves directly in community and civic roles in a leadership capacity.
Supports the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development.
Education
Bachelor's degree – Required
Master's degree – Preferred
10+ years of experience in a related position/field – Required
Seniority level Executive
Employment type Full-time
Job function
Administrative and Health Care Provider
Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at HCA Healthcare by 2x
#J-18808-Ljbffr
About the Role The Division Vice President, Strategic Marketing Communications oversees strategic direction and coordination of integrated strategic marketing communications and community engagement initiatives. This includes, but is not limited to marketing strategy execution, internal and external communication, media and public relations, community engagement, and crisis management. He/She will oversee the activation of the Division brand(s) to ensure alignment of marketing, communication and community engagement strategies with applicable division and enterprise goals. This position reports directly to the Group VP and works closely with the Division President and represents marketing and corporate affairs in key leadership meetings as appropriate. This position cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and integration of messages, and guides key leadership in doing the same. Division marketing, communications and community engagement leadership roles report directly to the Division VP, Strategic Marketing Communications. This position will work closely with regional and enterprise marketing shared service leadership to direct and execute Division marketing and brand strategies. Additionally, the VP ensures alignment and consistency of departmental strategies and related messaging, and oversees local partner agencies/contractors that support strategic objectives. The VP works with corporate communications, marketing, and community engagement to ensure internal and external strategies reinforce the promotion and protection of the local brands and the HCA Healthcare brand.
Responsibilities
Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning.
Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives.
Works closely with Corporate Marketing team to identify operational readiness and best use case.
Collaborates with Division and Facility leadership to understand and intake business needs.
Works with the Group team to activate marketing strategies in support of these needs.
Presents monthly reports on all Division marketing activities.
Understands which metrics are most important to executive leadership.
Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences.
Communication – Internal and External
Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages.
Provides internal and external messaging for division-wide channels, initiatives and issues.
Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies.
Oversees the development of speeches, articles, personal correspondence and other materials on behalf of Division President and other key executives as needed.
Is knowledgeable of and helps navigate labor union, state political and regulatory environments in support of the Labor and Government Relations teams.
Leads communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns.
Coordinates with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities.
Collaborates with outside partner agencies/contractors on internal and external messaging.
Manages and implements the external communication activities, specifically in the areas of media relations, public relations, community relations and crisis management.
Media and Public Relations
Manages the work of communications team, including the AVP / Director, Media Relations, facility communication directors / managers (and any outside PR firms), and works collaboratively with them to develop and align internal communication and implement outreach efforts gain earned media and positive share of voice that protect and promote the brands.
Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points.
Evaluates and orchestrates speaking engagements and high-level key notes at community and press events.
Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.
Crisis Management
Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serves as Chief Communications Officer, media talking points, media coordination, and internal and external messaging.
Works with corporate media team on any media that may impact the HCA Healthcare enterprise.
Defining and Managing Brand Strategy
Clearly articulates and champions the HCA Enterprise brand strategy and impact on internal / external stakeholders.
Works closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division.
Ensures that resources and strategies align under the market brand.
Works with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation.
Builds a deep understanding of enterprise and market brand standards, and is accountable for upholding these standards.
Builds an accountability structure within the Division to ensure compliance with brand standards.
Monitors and enforces brand standard compliance across the Division and Facilities.
Community Engagement and Sponsorships
Partners with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of corporate philanthropic efforts and participation in national partnerships.
Actively builds relationships with key opinion leaders, both internally and externally, including in the community and other external organizations to promote the Division and its facilities.
Coordinates and manages corporate sponsorships in partnership with the Division community engagement lead, including negotiation of sponsorship benefits and planning community partnership strategies.
Works with Community Engagement to identify opportunities to showcase the Division’s involvement in community relations and other charitable activities through earned media.
Represents the Division at key community functions and events, and serves directly in community and civic roles in a leadership capacity.
Supports the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development.
Education
Bachelor's degree – Required
Master's degree – Preferred
10+ years of experience in a related position/field – Required
Seniority level Executive
Employment type Full-time
Job function
Administrative and Health Care Provider
Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at HCA Healthcare by 2x
#J-18808-Ljbffr