NYC Staffing
Content Strategy Lead, Amazon - Marketplace Partnership
NYC Staffing, New York, New York, United States, 10001
divh2Content Strategy Lead/h2pAbout Front Row: We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. Were continually cultivating functional areas of expertise and retaining the highest caliber of talent
while sharing knowledge and data, creating efficiencies, and looking at every aspect of our clients business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the worlds most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and weve made it our mission to expand every brands market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart
TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market./ppRole Overview: The Content Strategy Lead will support and execute content strategies for a portfolio of brands within the Beauty, Wellness, and CPG categories. This person will own day-to-day creative planning and content development across marketplace surfacesAmazon PDPs, A+ modules, Brand Stores, image assets, and ad creativeensuring consistency, performance alignment, and brand storytelling excellence. This role is ideal for someone who is highly organized, creative, performance-minded, and fluent in marketplace best practices. The Content Strategy Lead will collaborate closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to produce content that is both visually compelling and optimized for growth./ppKey Responsibilities/pulliContent Strategy
Execution: Own the end-to-end content strategy and execution for 710 marketplace accounts across Beauty, Wellness, and CPG./liliDevelop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates./liliLead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design./liliTranslate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations./liliEnsure all creative follows marketplace best practices and brand guidelines./liliImplement updates informed by SEO insights, customer reviews, and competitor analysis./li/ulpOptimization
Performance: Conduct content audits to ensure accuracy, consistency, and optimization. Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements. Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions. Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads. Contribute to client presentations with summaries of creative performance and test learnings./ppCross-Functional Collaboration: Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores. Collaborate with the Design team to align on project timelines, deliverables, and workflows. Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the teams output./ppRequirements/pulli23+ years of experience in ecommerce content strategy, merchandising, or digital creative roles./liliProven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy)
proficiency with Amazon Seller/Vendor Central./liliExperience managing multiple brand portfolios in a fast-paced agency or aggregator environment./liliExcellent project management skills
able to balance multiple deadlines across clients./liliStrong collaboration and communication skills with comfort presenting internally or to clients./li/ulpBenefits/pulliHealth, dental, and vision/liliPTO/lili401K matching/liliSummer Fridays/liliEducational stipend/liliWellness and commuter benefits/liliWork with a fun, consultative team of experts/liliLocation - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava/li/ulpSalary: $75,000 - $90,000 + bonus/p/div
while sharing knowledge and data, creating efficiencies, and looking at every aspect of our clients business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the worlds most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and weve made it our mission to expand every brands market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart
TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market./ppRole Overview: The Content Strategy Lead will support and execute content strategies for a portfolio of brands within the Beauty, Wellness, and CPG categories. This person will own day-to-day creative planning and content development across marketplace surfacesAmazon PDPs, A+ modules, Brand Stores, image assets, and ad creativeensuring consistency, performance alignment, and brand storytelling excellence. This role is ideal for someone who is highly organized, creative, performance-minded, and fluent in marketplace best practices. The Content Strategy Lead will collaborate closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to produce content that is both visually compelling and optimized for growth./ppKey Responsibilities/pulliContent Strategy
Execution: Own the end-to-end content strategy and execution for 710 marketplace accounts across Beauty, Wellness, and CPG./liliDevelop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates./liliLead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design./liliTranslate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations./liliEnsure all creative follows marketplace best practices and brand guidelines./liliImplement updates informed by SEO insights, customer reviews, and competitor analysis./li/ulpOptimization
Performance: Conduct content audits to ensure accuracy, consistency, and optimization. Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements. Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions. Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads. Contribute to client presentations with summaries of creative performance and test learnings./ppCross-Functional Collaboration: Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores. Collaborate with the Design team to align on project timelines, deliverables, and workflows. Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the teams output./ppRequirements/pulli23+ years of experience in ecommerce content strategy, merchandising, or digital creative roles./liliProven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy)
proficiency with Amazon Seller/Vendor Central./liliExperience managing multiple brand portfolios in a fast-paced agency or aggregator environment./liliExcellent project management skills
able to balance multiple deadlines across clients./liliStrong collaboration and communication skills with comfort presenting internally or to clients./li/ulpBenefits/pulliHealth, dental, and vision/liliPTO/lili401K matching/liliSummer Fridays/liliEducational stipend/liliWellness and commuter benefits/liliWork with a fun, consultative team of experts/liliLocation - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava/li/ulpSalary: $75,000 - $90,000 + bonus/p/div