NYC Staffing
divh2Chobanis Specialist, Platform Strategy/h2pJoin Chobanis mission to make good food for all as we continue revolutionizing the food industry. Were seeking a passionate Specialist, Platform Strategy to support growth initiatives across Chobanis platforms. This role will contribute to strategic projects that strengthen Chobanis position in various categories while expanding our reach to new consumers and occasions./ppResponsibilities/ppstrongPlatform Strategy
Brand Management/strong/pulliContribute to the development of annual platform growth plans focused on driving household penetration and frequency within various categories/liliSupport the execution of the annual plan, helping to manage coordination with key stakeholders to ensure consistent messaging across touchpoints/liliMonitor platform performance and help identify growth opportunities across existing product lines/li/ulpstrongConsumer-Centric Campaign Development/strong/pulliPartner with internal teams (Creative, Comms, Shopper) and external agencies to support marketing campaigns that drive to growth outcomes/liliContribute to campaign development across paid shopper media, social, influencer partnerships, and experiential marketing/liliEnsure all creative work authentically reflects Chobanis brand values and platform strategy/li/ulpstrongInsights
Analytics/strong/pulliAnalyze Nielsen and proprietary consumer data to uncover growth opportunities within various categories/liliPartner with Consumer Insights on key workstreams to understand consumer drivers and inform growth strategies/liliHelp translate data findings into clear, actionable insights to build strong departmental perspective and drive alignment across the organization/li/ulpRequirements/ppstrongRequired Qualifications/strong/pulliBachelors degree in Marketing, Business, or related field/lili1-3 years of marketing experience, preferably in CPG food
beverage categories/liliStrong analytical capabilities with experience using Nielsen, IRI, or similar syndicated data/liliProven ability to independently manage workstreams with limited oversight/liliPassion for food, health, and wellness/li/ulpstrongSkills
Competencies/strong/pulliStrong ability to dig into data to develop a point of view on implications for strategy/liliCuriosity about how to creatively express functional attributes in a way that builds a brand/liliCollaborative mindset with ability to thrive in a fast-paced, innovative environment/liliConsumer empathy with ability to identify unmet needs and market opportunities/liliProficiency in marketing analytics platforms, social media tools, and Microsoft Office suite/li/ulpAbout Us/ppChobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is Americas No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The companys philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets./ppChobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws./ppChobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time off including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave./ppCompensation Range: $63,000.00-$95,000.00, plus bonus. Minimum Salary: 34320.00 Maximum Salary: 34320.00 Salary Unit: Yearly/p/div
Brand Management/strong/pulliContribute to the development of annual platform growth plans focused on driving household penetration and frequency within various categories/liliSupport the execution of the annual plan, helping to manage coordination with key stakeholders to ensure consistent messaging across touchpoints/liliMonitor platform performance and help identify growth opportunities across existing product lines/li/ulpstrongConsumer-Centric Campaign Development/strong/pulliPartner with internal teams (Creative, Comms, Shopper) and external agencies to support marketing campaigns that drive to growth outcomes/liliContribute to campaign development across paid shopper media, social, influencer partnerships, and experiential marketing/liliEnsure all creative work authentically reflects Chobanis brand values and platform strategy/li/ulpstrongInsights
Analytics/strong/pulliAnalyze Nielsen and proprietary consumer data to uncover growth opportunities within various categories/liliPartner with Consumer Insights on key workstreams to understand consumer drivers and inform growth strategies/liliHelp translate data findings into clear, actionable insights to build strong departmental perspective and drive alignment across the organization/li/ulpRequirements/ppstrongRequired Qualifications/strong/pulliBachelors degree in Marketing, Business, or related field/lili1-3 years of marketing experience, preferably in CPG food
beverage categories/liliStrong analytical capabilities with experience using Nielsen, IRI, or similar syndicated data/liliProven ability to independently manage workstreams with limited oversight/liliPassion for food, health, and wellness/li/ulpstrongSkills
Competencies/strong/pulliStrong ability to dig into data to develop a point of view on implications for strategy/liliCuriosity about how to creatively express functional attributes in a way that builds a brand/liliCollaborative mindset with ability to thrive in a fast-paced, innovative environment/liliConsumer empathy with ability to identify unmet needs and market opportunities/liliProficiency in marketing analytics platforms, social media tools, and Microsoft Office suite/li/ulpAbout Us/ppChobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is Americas No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The companys philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets./ppChobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws./ppChobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time off including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave./ppCompensation Range: $63,000.00-$95,000.00, plus bonus. Minimum Salary: 34320.00 Maximum Salary: 34320.00 Salary Unit: Yearly/p/div