Digital Art Director
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Summary
The Digital Art Director develops and implements the overarching creative vision and strategy for the brand. They concept and build elevated & modern digital experiences that translate into successful campaigns. They evolve and transform digital marketing for the brand, while protecting it through attention to detail. Communication & collaboration are the key to success.
Responsibilities
- Manage the creative digital development process for the website and app, external marketing, and additional digital needs.
- Conceptualize, develop, implement and maintain the digital expression through all marketing communication to customers through artistic translation of the brand strategy.
- Create cohesive and thorough conceptual, executional and review presentations in collaboration with team leads and cross-functional partners to gain alignment and approval on marketing creative.
- Present conceptual ideas and executional work to executive leadership and delineate feedback to design working teams.
- Build a strategic and calendarized vision for the team and communicate to key cross-functional partners.
- Influence and work directly with merchants and marketing partners to gain a full understanding of their businesses and strategies and apply creative marketing to bring the products to life.
- Collaboratively develop and execute photo and video shoots with the studio team focusing on exciting motion graphics and immersive photography.
- Research into emerging trends in marketing campaign and strategy, beauty retailers, photography, design, and typography across the retail space and how they can impact and elevate our brand.
- Understand our customers, their digital design needs and how we can execute flawless experiences to build the brand online.
- Manage and develop talent by inspiring, coaching, and mentoring to continuously evaluate talent.
Qualifications
- 8-10 years of experience in design with increasing responsibility with 5+ years of art direction in retail, fashion or cosmetics industry preferred
- Experience in creating brand/product vision and strategies
- Strong ability to provide creative leadership and set and maintain high creative standards and bring innovation to the business
- Experience in building, managing and executing elevated photo and video shoots
- Ability to inspire, develop, and lead a staff of graphic designers
- Experience in concepting and executing video and motion graphics
- Ability to influence business partners to align on creative vision
- Demonstrated ability to manage timelines, budgets and risk mitigation
- Ability to communicate creative vision to others
- Demonstrate change agility flexible to business needs
Education
- Bachelor's degree in art direction, design, advertising, marketing or another related field preferred
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.