divh2SEO And PPC Specialist/h2pOur client is seeking a highly skilled and experienced SEO and PPC Specialist to join their team. The ideal candidate will be responsible for developing, implementing, and managing effective SEO and PPC strategies to increase online visibility, drive website traffic, and optimize conversion rates. The SEO and PPC Specialist will work closely with cross-functional teams to ensure alignment with overall marketing objectives and deliver measurable results./ppThe starting rate for this role is 5 USD per hour./ph3Job Responsibilities/h3pstrongSEO Strategy Development and Implementation:/strong/pulliConduct comprehensive keyword research to identify opportunities for organic traffic growth./liliDevelop and execute on-page and off-page SEO strategies to improve search engine rankings./liliOptimize website content, meta tags, and structure for maximum visibility and relevance./liliMonitor and analyze website performance metrics using tools such as Google Analytics and Search Console./liliStay updated on industry trends and algorithm changes to adapt strategies accordingly./li/ulpstrongPPC Campaign Management:/strong/pulliCreate and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels./liliConduct keyword research and ad copy optimization to maximize campaign effectiveness./liliMonitor and adjust bids, budgets, and targeting parameters to achieve desired ROI and conversion goals./liliPerform A/B testing and analyze campaign performance data to identify opportunities for improvement./liliProvide regular reports and insights to stakeholders on PPC campaign performance./li/ulpstrongConversion Rate Optimization (CRO):/strong/pulliCollaborate with web development and design teams to optimize landing pages and website elements for conversion./liliImplement A/B and multivariate testing methodologies to improve conversion rates./liliUtilize heatmaps, user recordings, and other tools to identify usability issues and friction points in the conversion funnel./liliMake data-driven recommendations for improving user experience and driving conversions./li/ulpstrongCompetitive Analysis and Market Research:/strong/pulliConduct competitive analysis to identify strengths, weaknesses, and opportunities in the online landscape./liliStay abreast of industry trends, emerging technologies, and best practices in SEO and PPC./liliIdentify new keyword opportunities, ad formats, and targeting strategies based on market research findings./li/ul/div
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