Machaon Diagnostics is hiring: Head of Digital Marketing / Online Marketing (m/w

Company Description Machaon Diagnostics is a clinical reference laboratory and contract research organization (CRO) that focuses on diagnosing, treating, and monitoring hemostatic and thrombotic conditions, complement-mediated disorders, and rare genetic diseases. Our mission is to save more lives with lab tests. Originating from a collaboration of four laboratory scientists, the team now includes clinicians, scientists, consultants, and technologists with over 400+ years of collective expertise. We provide esoteric and routine testing services to a broad clientele, including community hospitals, university medical centers, clinics, commercial laboratories, and research facilities, as well as biotechnology, pharmaceutical, and medical device companies. Our primary goal is to deliver high-quality testing with industry-leading speed. Marketing Manager Position Summary: The Marketing Manager is responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive customer acquisition, and support business growth. This role oversees campaign planning, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager must align all marketing goals with the department and organization's goals. Marketing Strategy & Planning Develop and implement comprehensive marketing strategies aligned with business goals. Identify new market opportunities and customer segments. Plan, execute, and optimize multi-channel campaigns (digital, social, email, events, print). Oversee creative development and ensure brand consistency across all materials. Manage agency and vendor relationships when necessary. Lead digital efforts, including Salesforce and Groove, Zymwire, or Zoominfo and other digital platforms.  Manage content strategy across platforms to improve engagement and conversions. Monitor online presence, reviews, and brand reputation. Track KPIs such as leads, conversions, traffic, ROI, and campaign performance. Prepare monthly/quarterly reports for the VP of Sales. Ensure timely execution of all marketing activities. Provide guidance and direction to junior marketing staff, internal and external partners. Use data to refine strategies and improve results. # Leverage AI tools to analyze market trends, customer behavior, and competitive intelligence to data-driven decision making. # Utilize AI platforms to automatically segment audiences, predict high-value customer cohorts, and optimize targeting strategies. Perform other related tasks and projects assigned. Follow procedures, protocols, and policies of Machaon.   Good project management and interpersonal skills. · Strong copywriting and content creation abilities. · Creative mindset with data-driven decision-making. · Excellent communication, project management, and organizational skills. · Minimum 5 years of experience in marketing, communications, or public relations. Bachelor’s degree in journalism, marketing, and public relations preferred.  Please submit your resume and cover letter to the Director of Human Resources.