Autodesk is hiring: Global Digital Marketing Industry Lead in Atlanta

French translation will follow!/25WD94276, Global Digital Marketing Industry Lead The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk's Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk's IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams. Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans • Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft • LinkedIn, Meta, X, Reddit, TikTok • DV360, The Trade Desk, CTV, YouTube, retargeting • Affiliate marketing • Review sites: Content syndication & HQL programs • DOOH / OOH advertising • Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards 10+ years of experience in digital marketing, performance media, or acquisition marketing • Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms • Content syndication • Review site strategy • Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo) • Prior people-management experience (formal or informal) • ability to simplify complex data and influence global stakeholders Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD) • Familiarity with CDPs, server-side tracking, privacy compliance, and data governance • Understanding of global marketing, localization requirements, and regional media nuances 25WD94276, Responsable mondial du marketing numérique Le responsable mondial du marketing numérique, chef de file du secteur, est un membre clé de l'organisation mondiale d'acquisition et de marketing à la performance (APM) d'Autodesk. Ce poste est responsable de la stratégie d'acquisition et de l'activation de l'ensemble du funnel pour un secteur désigné (AEC, D&M, M&E, AutoCAD, etc.) Vous travaillerez en étroite collaboration avec l'équipe IPEM (Industry, Portfolio, and Emerging Business Marketing) d'Autodesk, les équipes Global Campaigns et les spécialistes des canaux de distribution afin de concevoir et de mettre en œuvre des programmes d'acquisition de bout en bout pour le secteur. Traduire les objectifs du secteur en stratégies de marketing numérique intégrées dans les domaines suivants : SEM : Google, Microsoft • LinkedIn, Meta, X, Reddit, TikTok • DV360, The Trade Desk, CTV, YouTube, reciblage • Marketing d'affiliation • Sites d'évaluation : Assurer un leadership pratique et une supervision de tous les canaux médiatiques payants et des programmes de génération de demande soutenant le secteur • Guider les agences et les spécialistes des canaux afin de garantir un trafic sans faille, un balisage/suivi correct, une qualité d'exécution et le respect des normes de gouvernance d'Autodesk Plus de 10 ans d'expérience dans le marketing numérique, les médias de performance ou le marketing d'acquisition • Expérience pratique dans les domaines du SEM, des réseaux sociaux payants, de l'affichage/programatique, de YouTube/CTV, de l'affiliation, du reciblage et des nouvelles plateformes payantes • Examen de la stratégie du site • Solides compétences analytiques et expérience des outils de CRM et d'automatisation du marketing (par exemple, Salesforce, Marketo) • Capacité avérée à diriger des agences et à influencer des équipes interfonctionnelles • capacité à simplifier des données complexes et à influencer des parties prenantes internationales Expérience dans le domaine du SaaS B2B, des logiciels d'entreprise ou des secteurs liés à Autodesk (AEC, D&M, M&E, AutoCAD) • Compréhension du marketing mondial, des exigences en matière de localisation et des nuances régionales des médias About Autodesk Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Salary is one part of Autodesk's competitive compensation package. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. Diversity & Belonging Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).