Director, Paid Media Job at NBCUniversal in Miami

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NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content and distribute it across film, television, streaming, and global theme‑park and consumer product experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.

Job Description

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The role balances big‑picture strategy (audience growth, cross‑platform reach, measurement) with day‑to‑day campaign requirements.

• Agency leadership
  • Serve as primary client lead for Spark/Publicis, setting strategy, negotiating SOWs, owning QBRs, KPIs, agency staffing, and performance reviews.
  • Ensure agency delivers innovative media plans, efficient buys, strong creative/media integration, and transparent reporting.
• Audience strategy, definition & sizing
  • Work closely with Research and Insights to translate segmentation into an actionable addressable targeting strategy.
  • Define, segment, and size addressable audiences for U.S. Hispanic viewers, including multicultural and bilingual cohorts.
  • Partner with NBCU Data & Technology to explore data sources and secure cross‑brand approvals.
• Campaign planning & execution
  • Own paid media strategy for premiere days and sustained post‑launch amplification across media.
  • Pilot new formats (interactive CTV, shoppable ads, music/Karaoke‑style activations for events like the World Cup).
• Performance & measurement
  • Set and steward the Annual Learning Agenda with agency, identify key opportunities for testing, and hold stakeholders accountable for outcomes.
  • Translate outcomes into actionable optimizations and report to senior leadership (Head of Marketing).
  • Share campaign performance and broader multi‑campaign learnings with the marketing team.
• Cross‑functional collaboration
  • Partner with Marketing, Creative and Social on messaging for each campaign to ensure right storytelling to the right audience.
  • Collaborate with Procurement & Legal on SOWs, NBCU Research on measurement contracts, and the Marketing Council on JBP contracts.
• Budget
  • Own paid media budget allocation and pacing across Entertainment, News & Sports, working closely with Business Operations.
  • Steward Symphony Investment Fund and JBP actuals/forecasts with Marketing Council.
• Team leadership
  • Mentor and develop direct reports; foster a high‑performing, collaborative culture.

Qualifications

Basic Requirements

• 8–12+ years in paid media at a national or large‑network level (agency‑side or in‑house), with demonstrated leadership managing large agencies.
• Deep experience planning and buying across CTV, programmatic, social, search, local and linear channels.
• Proven experience working with U.S. Hispanic audiences.
• Excellent storyteller for senior management presentations and stakeholder management, comfortable presenting to C‑suite and negotiating agency contracts.
• Bilingual fluency (Spanish/English) strongly preferred.
• Strong background in audience definition, segmentation and sizing using first‑ and third‑party data and activation tools (CDPs, onboarders, etc.).
• Experience with measurement and attribution frameworks (e.g., VideoAmp).
• Budget ownership of large media buys (e.g., World Cup budget).
• Willing and able to work 4 days a week in person at the Telemundo Center and 1 day (Fridays) remotely from home.

Desired Characteristics

• Strategic thinker with hands‑on execution orientation.
• Data‑driven decision maker with strong analytical skills.
• Exceptional communication, presentation, and negotiation skills.
• Strong leadership, mentoring and coaching, and cross‑functional collaboration.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.