Confidential
Vice President of Digital Marketing
Confidential, Fort Lauderdale, Florida, United States, 33301
Vice President of Digital Marketing
About the Company
Influential media production company specializing in educational content & business-related topics
Industry Media Production
Type Privately Held
Founded 2013
Employees 51-200
About the Role
The Company is seeking a Vice President of Digital Marketing to take on a pivotal role in owning and scaling all digital marketing and paid media efforts. The successful candidate will be responsible for developing and executing performance-driven campaigns with a strong focus on exceeding Return on Ad Spend (ROAS) targets. This leadership position demands a P&L-minded approach, with a clear mandate to deliver results and the autonomy to make rapid, data-driven decisions. The VP will also be tasked with integrating AI into marketing initiatives, managing significant budgets, and building forecasting models tied to business outcomes. A key aspect of the role is team leadership, including the hiring and development of a high-performing digital marketing team.
Candidates for this role at the company should be senior, results-driven, and possess a proven track record in omnichannel, performance-driven, and data-informed digital marketing. Required experience includes a strong analytical and financial mindset, a history of meeting or exceeding ROAS targets, and the ability to lead and develop marketing teams. The ideal candidate will be comfortable in a fast-paced, high-accountability environment and have a background in direct response, performance marketing, or growth marketing. Leadership characteristics such as a bias for action, obsession with results, and high standards for themselves and their team are essential. The role also offers the opportunity to develop an external digital marketing business, so experience in this area is a plus.
Hiring Manager Title Chief Executive Officer
Travel Percent Less than 10%
Functions
Marketing
About the Company
Influential media production company specializing in educational content & business-related topics
Industry Media Production
Type Privately Held
Founded 2013
Employees 51-200
About the Role
The Company is seeking a Vice President of Digital Marketing to take on a pivotal role in owning and scaling all digital marketing and paid media efforts. The successful candidate will be responsible for developing and executing performance-driven campaigns with a strong focus on exceeding Return on Ad Spend (ROAS) targets. This leadership position demands a P&L-minded approach, with a clear mandate to deliver results and the autonomy to make rapid, data-driven decisions. The VP will also be tasked with integrating AI into marketing initiatives, managing significant budgets, and building forecasting models tied to business outcomes. A key aspect of the role is team leadership, including the hiring and development of a high-performing digital marketing team.
Candidates for this role at the company should be senior, results-driven, and possess a proven track record in omnichannel, performance-driven, and data-informed digital marketing. Required experience includes a strong analytical and financial mindset, a history of meeting or exceeding ROAS targets, and the ability to lead and develop marketing teams. The ideal candidate will be comfortable in a fast-paced, high-accountability environment and have a background in direct response, performance marketing, or growth marketing. Leadership characteristics such as a bias for action, obsession with results, and high standards for themselves and their team are essential. The role also offers the opportunity to develop an external digital marketing business, so experience in this area is a plus.
Hiring Manager Title Chief Executive Officer
Travel Percent Less than 10%
Functions
Marketing