Account Executive III, Sales

divh2Sales Account Executive/h2pThe Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. The focal area of sales will be in Ruston, LA and the outlying areas to promote growth and sales in that region./pulliImplements strategies to consistently grow revenue and exceed revenue goals./liliEstablishes credible relationships with local business community./liliMakes sales calls on existing and prospective clients./liliMaintains assigned accounts and develops new accounts./liliPrepares and delivers sales presentations to clients./liliExplains to customers how specific types of advertising will help promote their products or services in the most effective way possible./liliProvides clients with information regarding rates for advertising placement in all media./liliDevelops advertising schedules with clients and station personnel responsible for placing advertising into station media./liliWorks with clients and station personnel to develop advertisements./liliPerforms other duties as assigned./li/ulpRequirements

Skills:/pulliBachelors degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience./liliMinimum one years experience in sales, preferably in the media field./liliValid drivers license with an acceptable driving record./liliExperience achieving long-range objectives and implementing the strategies and actions to achieve them./liliProficiency with computers, telephones, copiers, scanners, fax machines and other office equipment./li/ul/div