Activate Talent
48011032929 - Lead Generation Specialist / SDR
Activate Talent, Indianapolis, Indiana, United States, 46201
Lead Generation Specialist / SDR (E-commerce / Shopify, Outbound)
Employment Type: Full-Time Location: Remote
must be able to work EST / CT hours Type of contract: Independent contractor Reports To: Founder Work from any corner of the world and be a part of the #remoteworkrevolution! About Us
We're building an AI-powered Marketing Intelligence Layer for Shopify brands
currently delivered through a Fractional CMO model. We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $215M in annual revenue. Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability
and we're now productizing this expertise into a SaaS product. You'll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP. Ideal Customer Profile (ICP)
Business Type: DTC / B2C e-commerce brands Platform: Shopify (required); ideally using Klaviyo or a similar retention stack Revenue Range: $215M USD annually Geography: Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus) Verticals: Healthy lifestyle brands Supplements & nutraceuticals Beauty/skincare Wellness / functional foods & beverages Athleisure/fitness Buyer Personas: Founder / CEO CMO / VP Marketing VP Growth / Head of Growth Head of Retention / Lifecycle / CRM Primary Use Case: Brands already investing in paid media, email/SMS, and lifecycle marketing
looking to improve retention, LTV, and marketing profitability. Role Summary: You'll own the top of the funnel
sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands. Your responsibilities include: Researching and identifying ideal prospects Building and running outbound sequences (email + LinkedIn; cold calling optional) Booking qualified meetings with Founders / CMOs Continuously optimizing messaging, targeting, and performance This is a pure outbound role
no warm leads. You must be comfortable building a pipeline from scratch. Key Responsibilities
1. Lead Sourcing & Research Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info Qualify prospects by revenue band, tech stack, vertical, and geography 2. Outbound Campaigns Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus) Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach Utilize tools like Lemcal or Cal.com for booking Write and A/B test subject lines, intros, and CTAs Personalize outreach with relevance hooks (e.g., "noticed you're a Shopify + Klaviyo brand in the wellness space") 3. Pipeline & Handover Book qualified meetings for the Founder (Jiri) Ensure seamless handover
including meeting notes, context, and expectations Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future) 4. Performance & Optimization Track KPIs: replies, booked calls, show-ups, and ICP fit Refine targeting, messaging, and micro-segments based on performance data Suggest new angles (e.g., partnerships, agencies, communities, events) Required Skills & Experience
13+ years' experience as an SDR / BDR / LeadGen Specialist in: B2B SaaS, or E-commerce/marketing services/agencies Proven success in outbound lead generation (not just inbound handling) Experience with at least one of the following tools: Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment) Instantly.ai, Lemlist, Mailshake (for outreach) Comfortable working US time zones (EST / CT) Excellent written and spoken English
able to communicate professionally with US Founders and CMOs Familiarity with Shopify / e-commerce brands is a strong plus Basic understanding of customer journey, lifecycle marketing, retention, and LTV Nice to Have
Previous experience with Shopify-focused agencies, MarTech, or analytics tools Prior success booking meetings in US / Canadian markets Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack Proven results booking meetings with revenue-based ICPs (e.g., brands doing $210M ARR) KPIs & Success Metrics
We value
outcomes over activity . Core KPI: Number of qualified meetings that show up with the Founder Secondary KPIs: Reply rate on outbound campaigns Percentage of booked calls that match ICP Show-up vs. no-show rate Number of SQLs (Sales Qualified Leads) per month
Employment Type: Full-Time Location: Remote
must be able to work EST / CT hours Type of contract: Independent contractor Reports To: Founder Work from any corner of the world and be a part of the #remoteworkrevolution! About Us
We're building an AI-powered Marketing Intelligence Layer for Shopify brands
currently delivered through a Fractional CMO model. We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $215M in annual revenue. Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability
and we're now productizing this expertise into a SaaS product. You'll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP. Ideal Customer Profile (ICP)
Business Type: DTC / B2C e-commerce brands Platform: Shopify (required); ideally using Klaviyo or a similar retention stack Revenue Range: $215M USD annually Geography: Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus) Verticals: Healthy lifestyle brands Supplements & nutraceuticals Beauty/skincare Wellness / functional foods & beverages Athleisure/fitness Buyer Personas: Founder / CEO CMO / VP Marketing VP Growth / Head of Growth Head of Retention / Lifecycle / CRM Primary Use Case: Brands already investing in paid media, email/SMS, and lifecycle marketing
looking to improve retention, LTV, and marketing profitability. Role Summary: You'll own the top of the funnel
sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands. Your responsibilities include: Researching and identifying ideal prospects Building and running outbound sequences (email + LinkedIn; cold calling optional) Booking qualified meetings with Founders / CMOs Continuously optimizing messaging, targeting, and performance This is a pure outbound role
no warm leads. You must be comfortable building a pipeline from scratch. Key Responsibilities
1. Lead Sourcing & Research Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info Qualify prospects by revenue band, tech stack, vertical, and geography 2. Outbound Campaigns Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus) Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach Utilize tools like Lemcal or Cal.com for booking Write and A/B test subject lines, intros, and CTAs Personalize outreach with relevance hooks (e.g., "noticed you're a Shopify + Klaviyo brand in the wellness space") 3. Pipeline & Handover Book qualified meetings for the Founder (Jiri) Ensure seamless handover
including meeting notes, context, and expectations Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future) 4. Performance & Optimization Track KPIs: replies, booked calls, show-ups, and ICP fit Refine targeting, messaging, and micro-segments based on performance data Suggest new angles (e.g., partnerships, agencies, communities, events) Required Skills & Experience
13+ years' experience as an SDR / BDR / LeadGen Specialist in: B2B SaaS, or E-commerce/marketing services/agencies Proven success in outbound lead generation (not just inbound handling) Experience with at least one of the following tools: Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment) Instantly.ai, Lemlist, Mailshake (for outreach) Comfortable working US time zones (EST / CT) Excellent written and spoken English
able to communicate professionally with US Founders and CMOs Familiarity with Shopify / e-commerce brands is a strong plus Basic understanding of customer journey, lifecycle marketing, retention, and LTV Nice to Have
Previous experience with Shopify-focused agencies, MarTech, or analytics tools Prior success booking meetings in US / Canadian markets Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack Proven results booking meetings with revenue-based ICPs (e.g., brands doing $210M ARR) KPIs & Success Metrics
We value
outcomes over activity . Core KPI: Number of qualified meetings that show up with the Founder Secondary KPIs: Reply rate on outbound campaigns Percentage of booked calls that match ICP Show-up vs. no-show rate Number of SQLs (Sales Qualified Leads) per month